YSM Projects / Sports & Global Events
Commonwealth Games: Merchandise for a world-class sporting moment.
For the Gold Coast 2018 Commonwealth Games, YSM supported an international merchandise programme connected to the Share the Dream campaign, celebrating sport, unity and the event’s legacy.
The Brand
A sporting legacy worth collecting.
Large events require products that scale across audiences and deadlines. The original project describes support across branding, product design and logistics.
The memory of a sporting event can live on through everyday collectibles.
Project Focus
Commonwealth Games
Product development, considered details and brand-led manufacturing support with YSM.
The Collaboration
From creative brief to a physical product.
A practical manufacturing process connecting the design, production and brand experience.
01 / THE BRIEF
Understand the idea
Make commemorative merchandise for Games audiences and participants.
02 / YSM'S ROLE
Make it happen
Support product design, ethical production planning, and global merchandise logistics.
03 / THE RESULT
Bring it to life
Collectible keepsakes that carry the spirit of Gold Coast 2018 beyond the Games.
Project Gallery
The details behind the work.
Original project photography, product artwork and creative references. Select an image to open it full size.
Project details
Gold Coast 2018 commemorative event merchandise
Borobi-themed accessories, coins, lanyards and souvenirs
Fixed deadlines, quality, multi-location event logistics
Design, production and distribution coordination
Your Ideas, Made Real
Make merchandise worth keeping.
From thoughtful collectibles to complete merchandise collections, YSM combines practical product development, ethical manufacturing principles and hands-on production support.
