YSM Projects / Beauty & Influencer Campaigns
Innisfree Canada: A little surprise with a big personality.
Innisfree Canada worked with YSM on four custom plush characters for a limited-edition beauty influencer blind-box campaign. The experience combined skincare, collectibles and playful product storytelling.
The Brand
Skincare meets collectible characters.
Each influencer kit used four blind boxes: three skincare products and one surprise plush, creating a tactile unboxing moment around the brand’s nature-focused personality.
The element of surprise is part of the product experience.
Project Focus
Innisfree Canada
Product development, considered details and brand-led manufacturing support with YSM.
The Collaboration
From creative brief to a physical product.
A practical manufacturing process connecting the design, production and brand experience.
01 / THE BRIEF
Understand the idea
Create four unique soft characters for a limited-edition influencer surprise.
02 / YSM'S ROLE
Make it happen
Guide character development, samples, low-MOQ production and campaign delivery.
03 / THE RESULT
Bring it to life
A playful collection of exclusive plushies designed for a social-first skincare campaign.
Project Gallery
The details behind the work.
Original project photography, product artwork and creative references. Select an image to open it full size.
Project details
Four custom plush characters for influencer kits
Blind-box packaging, soft toys and beauty product presentation
Softness, character accuracy, low MOQs and launch timing
Sampling, ethical production principles and quality control
Your Ideas, Made Real
Make merchandise worth keeping.
From thoughtful collectibles to complete merchandise collections, YSM combines practical product development, ethical manufacturing principles and hands-on production support.
