YSM Projects / Sustainable Fashion
Allbirds: Good design. Lighter thinking.
For a brand built around more thoughtful materials and everyday comfort, the details matter. YSM collaborated with Allbirds on custom enamel pins and keychains for a campaign balancing considered design, quality and a fast-moving production brief.
The Brand
Less noise. More intention.
Founded in 2016, Allbirds became known for rethinking everyday footwear through comfort, simplicity and materials such as merino wool and eucalyptus-based fibres.
Its design philosophy challenges the idea that great products need unnecessary complexity. That same mindset translates naturally into thoughtful custom merchandise.
“The most considered products don't need to shout. Every material, finish and detail should have a reason to exist.”
The Collaboration
Thoughtful products. Tight timelines.
The challenge was to translate a design-led brand into compact, collectible campaign merchandise — while keeping production organised and responsive to the campaign schedule.
01 / THE BRIEF
Simple, considered design
Develop custom enamel pins and keychains that supported Allbirds' campaign creative without losing the brand's clean, considered approach.
02 / YSM'S ROLE
Detail-led manufacturing
Coordinate artwork, prototyping, materials, finishing options and production planning, with a focus on clear communication and quality.
03 / THE RESULT
Ready for the campaign
Custom merchandise developed for a time-sensitive brief, bringing together colourful creative details and quality-focused manufacturing.
The Finished Details
Small products. Considered details.
From artwork specifications and metal finishes to the physical enamel pins, this is where creative concepts become products.
Project details
Custom enamel pins and keychains for an Allbirds brand campaign, developed around a compressed production schedule.
Colour consistency, accurate artwork, metal finishing and small-format products that retain their visual detail.
Quality control, production planning, responsive communication and appropriate manufacturing options.
One manufacturing partner for multiple custom product categories, combining ethical sourcing principles with hands-on project management.
Make Something Similar
Two small formats. Plenty of possibility.
Custom enamel pins and keychains make versatile brand merchandise for launches, customer gifting, retail promotions and community campaigns.
Good Ideas, Made Real
Make merchandise with more intention.
From branded enamel pins to complete custom merchandise ranges, YSM combines ethical manufacturing principles, thoughtful product development and responsive service to bring ambitious ideas to life.
