YSM Projects / Fintech & Brand Mascots
SwipeSimple: A little personality goes a long way.
Payment technology is usually invisible. SwipeSimple wanted a warmer, more memorable brand touchpoint, and YSM supported a friendly peach character plush that customers, partners and teams can recognise.
The Brand
Designed for a community.
The project took a digital-first service and gave it a tactile personality through soft materials, embroidered features, careful character proportions and a friendly visual identity.
Sometimes the most memorable technology merchandise is something you can hug.
Project Focus
Custom plush toys
Brand mascots and detailed custom production with YSM.
The Collaboration
From brief to real-world product.
A focused process connecting brand ideas, creative development and production considerations.
01 / THE BRIEF
Make it relevant
Give a payment solutions brand an approachable physical character.
02 / YSM'S ROLE
Make it work
Support plush character development, materials, samples and coordinated production.
03 / THE RESULT
Make it memorable
A playful branded plush mascot that adds warmth to a digital business.
Project Gallery
The details behind the idea.
Explore project photographs, production artwork and brand context. Select an image to see it full size.
Project details
Custom peach character plush toy
Embroidery, textile selection, brand tags and soft construction
Softness, recognisable details and sampling accuracy
Dedicated coordination across plush development and production
Your Idea, Made Real
Create merchandise worth keeping.
From branded collectibles to product launches and campaigns, YSM brings creative development, ethical manufacturing principles and hands-on production support together.
