YSM Projects / Gaming & Collectibles
Sega: Icons worth collecting.
From Sonic the Hedgehog to generations of unforgettable characters, Sega has shaped gaming culture. YSM supported custom collectible merchandise that turns familiar worlds into products fans can keep.
The Brand
Designed for a community.
For Sega, the appeal of great merchandise starts with recognition. The artwork, colour and character details need to feel instantly familiar while giving each piece a premium physical finish.
When a character becomes part of someone’s childhood, the smallest collectible can hold the biggest memory.
Project Focus
Custom enamel pins
Gaming collectibles and detailed custom production with YSM.
The Collaboration
From brief to real-world product.
A focused process connecting brand ideas, creative development and production considerations.
01 / THE BRIEF
Make it relevant
Celebrate Sega’s gaming legacy through modern, character-led collectibles.
02 / YSM'S ROLE
Make it work
Creative product development, enamel pin detailing, manufacturing coordination and quality support.
03 / THE RESULT
Make it memorable
Character merchandise that connects nostalgic fans with new generations of players.
Project Gallery
The details behind the idea.
Explore project photographs, production artwork and brand context. Select an image to see it full size.
Project details
Character-led gaming collectibles and custom enamel pins
Sonic-inspired artwork, metal finishing and faithful colour reproduction
Collectible design, production quality and fan appeal
One partner for product development, manufacturing and coordination
Your Idea, Made Real
Create merchandise worth keeping.
From branded collectibles to product launches and campaigns, YSM brings creative development, ethical manufacturing principles and hands-on production support together.
