YSM Projects / Heritage & Festivals
Blundstone: 150 years of adventure. Made to go further.
A Tasmanian icon with a legacy built to last. YSM collaborated with Blundstone on a custom merchandise capsule celebrating more than 150 years of adventure, launched at Splendour in the Grass.
The Brand
Born in Tasmania. Worn everywhere.
With origins dating back to 1870, Blundstone grew from Tasmanian bootmaking heritage into a globally recognised footwear brand. Its boots belong in workplaces, outdoors and festival culture alike.
Merchandise is most meaningful when it becomes part of the journey.
The Collaboration
Heritage meets festival culture.
The original festival merchandise launch developed into a three-year collaboration according to the YSM project account.
01 / THE BRIEF
Celebrate 150 years
Translate Blundstone’s durable identity into useful festival merchandise.
02 / YSM’S ROLE
Creative production
Support concepts, prototyping and manufacturing coordination.
03 / THE RESULT
Made to go further
Build a relationship extending beyond the initial festival launch.
The Project Gallery
Built for life beyond the festival.
Product inspiration and brand heritage, from footwear and boot care to outdoor adventure.
Project details
150-year heritage celebration and Splendour in the Grass.
Festival tote and practical brand accessories.
Concept, prototyping, product coordination and manufacturing.
An evolving three-year YSM collaboration.
Make Something Similar
Bring your idea to life.
Explore custom products and manufacturing options for your next branded merchandise project.
Your Brand, Made Real
Make merchandise that goes places.
From individual collectibles to complete merchandise collections, YSM brings ethical manufacturing principles, thoughtful product development and hands-on support together.
