YSM Projects / Fashion & Events
Abercrombie & Fitch: Made for game day.
A fashion icon meets a major sporting moment. YSM helped turn custom enamel pin artwork into collectible merchandise for an Abercrombie & Fitch Super Bowl-related event.
The Brand
A cultural icon. A collectible moment.
Founded in 1892, Abercrombie & Fitch grew from an American outdoor outfitter into one of the world’s recognisable fashion names. Collectible merchandise gives a shared sporting moment something tangible to keep.
The best merchandise gives a cultural moment something tangible.
The Collaboration
Small details. Big impact.
An event merchandise brief built around artwork accuracy, product quality and coordinated manufacturing.
01 / THE BRIEF
Brand-first design
Transform supplied artwork into custom enamel pins suited to a fashion-led event.
02 / YSM’S ROLE
One clear process
Coordinate artwork, production and metal finishing through a single manufacturing partner.
03 / THE RESULT
Designed to last
Create collectible pins connected to a Super Bowl-related brand experience.
The Project Gallery
Made to be seen up close.
From production specifications to finished metal pins, explore the artwork and final products.
Project details
Custom enamel pins featuring branded football and Super Bowl-themed artwork.
Small, wearable, collectible merchandise for an event audience.
Artwork, colour, finishing and product quality.
Coordinated production and custom merchandise manufacturing.
Make Something Similar
Bring your idea to life.
Explore custom products and manufacturing options for your next branded merchandise project.
Your Brand, Made Real
Make merchandise worth keeping.
From individual collectibles to complete merchandise collections, YSM brings ethical manufacturing principles, thoughtful product development and hands-on support together.
