YSM Projects / Pride & Event Merchandise
Uber: A bold way to BE.
For Sydney Gay and Lesbian Mardi Gras, Uber’s “uBEr” campaign brought visibility and celebration into the streets. YSM supported branded creative and merchandise that made the campaign message tangible.
The Brand
Designed for a community.
Built around individuality and inclusion, the campaign used distinctive rainbow artwork and branded products to connect a public celebration with a recognisable message.
The strongest event merchandise carries a message long after the event ends.
Project Focus
Event merchandise
Custom enamel pins and detailed custom production with YSM.
The Collaboration
From brief to real-world product.
A focused process connecting brand ideas, creative development and production considerations.
01 / THE BRIEF
Make it relevant
Create striking merchandise and campaign visuals for a major Pride celebration.
02 / YSM'S ROLE
Make it work
Support visual production, custom merchandise design and manufacturing coordination.
03 / THE RESULT
Make it memorable
Colourful, recognisable campaign touchpoints built around the “BE” message.
Project Gallery
The details behind the idea.
Explore project photographs, production artwork and brand context. Select an image to see it full size.
Project details
Sydney Mardi Gras campaign and custom Pride merchandise
Rainbow motifs, enamel pins, totes and activation visuals
Campaign consistency, bold colour and event-readiness
Creative support alongside production and quality coordination
Your Idea, Made Real
Create merchandise worth keeping.
From branded collectibles to product launches and campaigns, YSM brings creative development, ethical manufacturing principles and hands-on production support together.
