YSM Projects / Skateboarding & Streetwear
Adidas 3MC: Not just a shoe launch. A scene.
Adidas Skateboarding brought the 3MC into the world through an immersive launch built around skate culture, street art and community. YSM supported the experience with custom merchandise and production expertise.
The Brand
Three stripes. Generations of culture.
From global sport to music, fashion and streetwear, Adidas has become one of the most recognisable names in culture. The 3MC launch reflected skateboarding’s individuality and creative energy.
The strongest brand experiences become part of the culture.
The Collaboration
Built for the community. Not just the campaign.
Working alongside Adidas and creative agency AndPeople, YSM helped connect a footwear launch to tangible branded products.
01 / THE BRIEF
Make it authentic
Create merchandise that connects Adidas 3MC with skating and streetwear.
02 / YSM’S ROLE
Creative ideas, made real
Support design, prototyping and coordinated manufacturing.
03 / THE RESULT
More than a launch
Help bring together skate ramps, graffiti, music and branded merchandise.
The Project Gallery
Designed for the streets.
Skate environments, creative artwork and collectible merchandise from the 3MC launch.
Project details
Adidas 3MC skate shoe launch and streetwear activation.
Enamel pins, branded giveaways and campaign merchandise.
Adidas, AndPeople and YSM.
Custom product development and production coordination.
Make Something Similar
Bring your idea to life.
Explore custom products and manufacturing options for your next branded merchandise project.
Your Brand, Made Real
Make something that moves culture.
From individual collectibles to complete merchandise collections, YSM brings ethical manufacturing principles, thoughtful product development and hands-on support together.
