Uber

🌈🚖 Uber x Your Stuff Made: Celebrating Diversity, Empowering Freedom! ✨💪

"We support everybody's right to BE who they are!" – Uber 🏳️‍🌈

In 2018, we were honored to partner with Uber on an unforgettable campaign that celebrated diversity, inclusion, and the right to BE yourself. With the legalization of same-sex marriage being decided in Australia at the time, it was the perfect moment to create a powerful message that resonated with Uber’s global community focus. 💬🌍

Our agency designed the campaign around the phrase "uBEr," empowering the freedom for everyone to BE who they want to be. The message took center stage at the Sydney Gay and Lesbian Mardi Gras, displayed proudly on the Uber pride float and shared with the partying crowds. 🎉🌈

From branding to product design, we helped Uber create something that wasn’t just impactful but aligned with our own inclusive values. Our services included: ✔️ Branding that championed freedom and authenticity 🎨✨ ✔️ Product design to amplify the campaign’s message through tangible, meaningful items 🛍️💡 ✔️ Ethical manufacturing to ensure all products were crafted sustainably and responsibly 🌱 ✔️ Strategic consultation to guide Uber in delivering a campaign that stood for more than just a moment—it was about year-round support for the LGBTQ+ community 💬🏳️‍🌈

This campaign allowed Uber to take a stand, proving their commitment to celebrating diversity and inclusion beyond Pride Month. It provided a platform for visibility and gave businesses a way to advocate for LGBTQ+ rights and interests all year long. 🌍🙌

We’re incredibly proud of this collaboration and the impact it’s had, both on the community and as a reflection of our shared values. 🌟💪

Want to create a campaign that stands for something bigger? Let’s make it happen together! 🚀🌈

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