Adidas

Adidas needs little introduction as a global leading change maker, style icon, sneaker specialist and sporting pioneer.
Yourstuffmade teamed up with our friends at AndPeople to launch the long anticipated '3MC' sneaker, the hero product for Adidas Skateboarding. The profile, flexible and light sneaker was engineered for Skateboarders to perform better, grip harder and push harder. 

The 3MC needed an event to match the hype, something that understood its roots while creating a new wave. Welcome to Thornbury, Melbourne, Australia, was chosen for the launch party, as a blank industrial area it was transformed with a custom built skatepark, live graffiti art, live local bands, free merchandise stand, neon signs, branding, full catering, local talented skateboarders and International professional skateboarders who took advantage of the fresh skatepark.

After the launch party our agency extended our work to create new merchandise for a campaign with key Adidas stockists Citybeach Australia and Footlocker

The entire campaign was a success which started a long term relationship between all parties involved. Thank you to everyone who helped make this amazing project happen! We love to make brands shine, contact our team for help take your brand to take the leap.

Adidas Skateboarding
Adidas Skateboarding
Adidas Skateboarding
Adidas Skateboarding
Adidas Skateboarding
Adidas Skateboarding
Adidas Skateboarding
Adidas Skateboarding
Adidas Skateboarding