YSM Projects / Skateboarding & Streetwear
Adidas 3MC: Not just a shoe launch. A scene.
Adidas Skateboarding brought the 3MC into the world through an immersive launch built around skate culture, street art and community. YSM supported the experience with custom merchandise, product development and production expertise.
The Brand
Three stripes. Generations of culture.
From its roots in Germany to its influence across global sport, music, fashion and streetwear, Adidas has become one of the most recognisable brands in the world.
Skateboarding has always been about individuality. The 3MC launch brought that spirit off the board and into an experience shaped by the people, places and creative energy behind the culture.
"The strongest brand experiences don't interrupt a culture. They become part of it."
The Collaboration
Built for the community. Not just the campaign.
Working alongside Adidas and creative agency AndPeople, YSM helped turn a footwear launch into tangible branded products that felt connected to skateboarding and streetwear.
01 / THE BRIEF
Make it authentic
Create merchandise and giveaways that connected the Adidas 3MC shoe with skaters, artists and the wider streetwear community.
02 / YSM'S ROLE
Creative ideas, made real
Support product design, prototyping, ethical manufacturing and coordinated production for a high-energy brand activation.
03 / THE EXPERIENCE
More than a launch
A warehouse skate experience brought together ramps, graffiti, music, neon signage and branded merchandise.
The Project Gallery
Designed for the streets.
A closer look at the skate environment, creative artwork, custom enamel pins and campaign visuals behind the Adidas 3MC launch.
Project details
Adidas 3MC skate shoe launch, combining skateboarding, streetwear and community-driven brand activation.
Custom merchandise, enamel pins, branded giveaways, product development, prototyping and manufacturing coordination.
Adidas, creative agency AndPeople and YSM worked across the launch's creative, merchandise and production needs.
Ethical manufacturing principles, hands-on production support, clear communication and the ability to develop multiple merchandise categories.
Beyond the Launch
From skatepark to shop floor.
The YSM and Adidas collaboration extended beyond the 3MC activation into exclusive merchandise for retail campaigns connected with City Beach Australia and Foot Locker.
RETAIL CAMPAIGN
City Beach Australia
Custom merchandise aligned with a retail audience connected to surf, skate, fashion and youth culture.
RETAIL CAMPAIGN
Foot Locker
Campaign merchandise supporting Adidas' presence in sneaker retail and streetwear-focused communities.
Your Brand. Made Real.
Make something that moves culture.
From collectible enamel pins to full-scale merchandise collections, YSM helps brands and agencies turn ambitious creative ideas into responsibly manufactured products.