Cross promotion on Instagram with fellow artists is a cost-effective way of marketing for several reasons.
First, cross-promotion allows for a wider reach of audiences. When two or more artists collaborate and promote each other's work on Instagram, they are able to reach each other's followers, in addition to their own. This can lead to an increase in visibility and potential new customers for both parties.
Second, cross-promotion is often mutually beneficial. Artists can help each other by promoting each other's work, which can lead to an increase in sales and visibility for both parties. This can be especially helpful for artists who are just starting out, as they may not have as large of a following as more established artists.
Third, cross-promotion is a low-cost marketing strategy. Instagram is a free platform and most of the time, collaborations and cross-promotions are done without any monetary exchange. Artists can simply agree to promote each other's work on their respective Instagram accounts, which can lead to a significant increase in visibility and sales without incurring any additional costs.
Fourth, cross-promotion can help to create a sense of community among artists. When artists collaborate and promote each other's work, they are able to build relationships and support each other. This can lead to future collaborations, referrals, and other opportunities for growth and success.
Finally, cross-promotion on Instagram is a way to gain credibility and can help to build trust with potential customers. When an artist promotes another artist's work, it can be a sign that they believe in the quality of the other artist's work, which can increase credibility and trust with potential customers.
In summary, cross-promotion on Instagram with fellow artists is a cost-effective way of marketing because it allows for a wider reach of audiences, is mutually beneficial, is low-cost, helps to create a sense of community among artists, and can help to build credibility and trust with potential customers.
