Uber x YSM: Celebrating Diversity & Empowering Everyone to BE Who They Are

“We support everybody’s right to BE who they are!” – Uber

In 2018, Uber partnered with YourStuffMade.com to launch a powerful campaign centered around diversity, inclusion, and community empowerment. Timed with Australia’s historic vote to legalize same-sex marriage, the campaign promoted freedom, equality, and visibility for LGBTQ+ communities nationwide.

The “uBEr” Campaign

At the heart of the campaign was the phrase “uBEr” — a bold celebration of individuality and the freedom to BE who you want to be.

This message was showcased on one of the world’s most iconic stages: the Sydney Gay and Lesbian Mardi Gras. With designs produced by YourStuffMade.com, the campaign was proudly displayed atop the Uber Pride float and celebrated by thousands of attendees, amplifying Uber’s commitment to diversity and inclusion.

What YourStuffMade.com Delivered

As Uber’s campaign partner, YourStuffMade.com provided full-service support to align branding, messaging, and merchandise with the spirit of Pride. Deliverables included:

• Creative branding and direction to reflect Uber’s commitment to freedom and equality.
• Custom product design that embodied the vibrancy and inclusivity of Pride.
• Ethical, sustainable manufacturing through Certified B-Corp practices.
• Strategic consultation to ensure the campaign’s message resonated far beyond Mardi Gras.

👉 Explore custom merchandise for brand campaigns at YourStuffMade.com.

Impact of the Uber Pride Partnership

The Uber x YourStuffMade.com collaboration did more than celebrate Pride Month — it created a platform for authentic engagement and long-term visibility. The campaign delivered:

• A high-profile activation that spotlighted LGBTQ+ communities.
• A bold expression of brand values, showcasing Uber’s dedication to inclusion.
• A legacy campaign that reinforced Pride as a year-round celebration, not just a seasonal event.

Why Brands Like Uber Partner with YourStuffMade.com

Global enterprises and startups alike choose YourStuffMade.com for campaigns that matter because we offer:

• Creative collaboration – translating values into impactful merchandise and design.
• Custom products – from enamel pins and stickers to patches, acrylic charms & keychains, and custom apparel.
• Sustainable manufacturing – Certified B-Corp, ensuring eco-friendly, ethical production.
• End-to-end campaign support – from design consultation to logistics and delivery.

Final Thoughts

The Uber x YourStuffMade.com Pride campaign demonstrated how sustainable production, creative design, and values-driven branding can create impact far beyond an event. Together, we helped Uber bring the “uBEr” message to life — celebrating individuality, diversity, and inclusion on a global stage.

At YourStuffMade.com, we specialize in creating custom merchandise and brand activations that align with your values while leaving a lasting impression.

👉 Ready to launch a meaningful campaign that reflects your brand’s mission? Browse the YourStuffMade.com product catalog and let’s collaborate.

• Custom Enamel Pins
• Custom Stickers
• Custom Patches
• Custom Acrylic Charms & Keychains
• All Products

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