Adidas Skateboarding x Footlocker x Citybeach

Adidas is renowned worldwide for its pioneering sporting heritage, iconic lifestyle products, and sneaker expertise. As a result of teaming up with AndPeople, YSM successfully released the highly-anticipated '3MC' skate shoe. To commemorate the launch, we transformed a vacant factory lot into a unique skatepark, complete with graffiti art, live music, free giveaways, and neon signage. Following the event, we extended our services to Adidas and developed exclusive merchandise for a campaign with Citybeach Australia and Footlocker.

YSM provided branding, product design, ethical manufacturing, and consultation services for Adidas. Our collaboration with Adidas, Citybeach, and Footlocker resulted in a collection of exclusive apparel and skateboarding gear, designed to meet the highest standards of performance and style. Each piece is crafted with quality materials, designed to last through both the toughest challenges and the biggest trends.