YSM Projects / Publishing / Book Launch
Aurora Rising: Stories beyond the page.
For the launch of Aurora Rising by Amie Kaufman and Jay Kristoff, YSM supported Allen & Unwin with creative, fan-focused merchandise inspired by the book’s science-fiction universe.

The Brand
Creativity with a purpose.
Allen & Unwin is an Australian publisher with a catalogue spanning fiction and nonfiction. Aurora Rising is a young-adult space adventure with imaginative characters and an enthusiastic readership.
When fans love a world, they want to take a little piece of it home.
An original YSM custom manufacturing project.
The Collaboration
Good ideas, made real.
For the launch of Aurora Rising by Amie Kaufman and Jay Kristoff, YSM supported Allen & Unwin with creative, fan-focused merchandise inspired by the book’s science-fiction universe.
01 / THE BRIEF
The challenge
Create collectible book-launch products that reflect the visual world of Aurora Rising.
02 / YSM’S ROLE
One coordinated process
Support creative development, custom merchandise, prototyping and responsible production planning.
03 / THE PROJECT
Made tangible
Fan-oriented merchandise that helps make a publishing launch tangible.
The Project Gallery
A universe readers can hold.
Aurora Rising book imagery and original custom campaign products.
Project details
Custom enamel pins, stickers, bookmarks and launch merchandise concepts.
Young-adult science-fiction readers and book fans.
Original artwork, character details, durable finishes and launch schedules.
Creative product development and coordinated manufacturing for publishing campaigns.
Your Idea, Made Real
Bring your next story to life.
YSM helps brands turn creative ideas into custom products through development support, considered manufacturing and hands-on production coordination.











