Deciding which type of products to sell - cat products or dog products - can be a challenging task. Both cats and dogs are popular pets and have their own unique set of needs and preferences.
In this blog, we'll explore some factors to consider when deciding which products to sell, and ultimately help you make the best decision for your business.
Market Demand
One of the most important factors to consider is the market demand for cat products versus dog products. Both markets are highly competitive, but it's important to note that the dog product market tends to be larger than the cat product market.
According to the American Pet Products Association (APPA), Americans spent more than $103 billion on their pets in 2020, with dog-related products and services accounting for the majority of that spending. However, that doesn't mean the cat product market isn't lucrative. It's essential to do your research and analyze the market demand for both products to make an informed decision.
Target Audience
Another important factor to consider is your target audience. Are you targeting cat owners, dog owners, or both? If your target audience is primarily dog owners, it may make more sense to focus on dog products.
On the other hand, if your target audience is primarily cat owners, then focusing on cat products may be the better choice. It's important to remember that cat owners tend to have a smaller product market, but they often spend more on high-quality products for their cats.
Product Type and Variety
The types of products you offer can also play a role in deciding whether to focus on cat products or dog products. It's essential to consider the variety of products available for each animal.
For example, dogs may need more accessories and grooming products such as leashes, harnesses, and shampoos, while cats may need more products such as scratching posts, toys, and litter boxes. It's important to consider the variety of products available for each animal, and what products are in high demand in the market.
Seasonality
Another factor to consider is seasonality. Some products may be more popular during certain times of the year. For example, during the summer months, dog owners may be more interested in purchasing products such as cooling vests or portable water bowls for their dogs. On the other hand, during the winter months, cat owners may be more interested in purchasing products such as heated beds or cozy blankets for their cats.
In conclusion, deciding whether to focus on cat products or dog products can be a challenging task. It's important to consider factors such as market demand, target audience, product type and variety, and seasonality when making your decision.
Ultimately, you want to focus on a product line that has a high demand and offers quality products that meet the unique needs of your target audience. Regardless of which products you decide to sell, with the right marketing strategies and high-quality products, your business is sure to succeed.
