Brand activation project
Adidas x YourStuffMade: Custom Merchandise for the 3MC Skate Shoe Launch
Adidas, globally recognized for its sporting heritage, lifestyle influence and sneaker innovation, partnered with YourStuffMade.com and creative agency AndPeople to launch the highly anticipated 3MC skate shoe.
YourStuffMade.com helped make the release a standout activation for the skateboarding community by supporting custom merchandise, branded giveaways, product design, ethical manufacturing and campaign execution.
Project overview
How YourStuffMade.com helped Adidas create a community-first skate launch
The Adidas 3MC launch needed to feel more than a product release. It needed to connect the shoe with skateboarding culture, streetwear energy and real community participation. YourStuffMade.com helped bridge creative vision with custom merchandise production, giving the launch a physical layer that attendees could wear, collect and remember.
Create a launch experience that connected the Adidas 3MC skate shoe with skate culture, street style, community energy and tangible branded products.
Transform a vacant factory lot into a skatepark-style activation with graffiti, music, neon lighting, branded giveaways and custom merchandise.
Support branded merchandise production, product design, prototyping, consultation services, ethical manufacturing and campaign execution.
A standout 3MC launch moment that connected Adidas with skaters, artists, retail partners, fans and the wider streetwear community.
Project goal: create custom merchandise and branded giveaways that made the Adidas 3MC launch feel immersive, culture-led and memorable beyond the event itself.
Skate culture in action
Transforming a factory lot into a skatepark-inspired launch
To celebrate the Adidas 3MC launch, YourStuffMade.com worked with Adidas to help deliver an immersive event that transformed a vacant factory lot into a vibrant skatepark.
The space came to life with custom graffiti art, live music performances, free branded giveaways, neon signage and lighting installations that created a bold, unforgettable atmosphere.
Why it worked: the launch matched the product. A skate shoe built for board culture was introduced through a real-world skate experience, not a generic retail display.
Project media
Adidas x YourStuffMade.com project gallery
Visual merchandise, branded event details and retail campaign assets helped the Adidas 3MC launch feel more immersive, memorable and connected to the skateboarding community. Click any image to enlarge.
Project deliverables
What YourStuffMade.com helped bring to the Adidas 3MC launch
YourStuffMade.com helped connect creative direction, product design and production execution so the custom merchandise felt aligned with Adidas’ visual identity, the skateboarding audience and the energy of the event.
| Deliverable | Purpose | Why it mattered |
|---|---|---|
| Branded giveaways | Provide attendees with tangible takeaways from the event. | Gave the launch a longer life beyond the event day. |
| Custom merchandise | Create products connected to the Adidas 3MC skate identity. | Helped translate the campaign into wearable and shareable items. |
| Product design and prototyping | Develop functional, high-quality merchandise that worked for the campaign and audience. | Reduced production risk and helped improve final product outcomes. |
| Ethical manufacturing | Produce campaign merchandise through responsible production standards. | Helped the activation align with modern expectations around sustainability and fair production. |
| Campaign consultation | Align design, product, production and delivery with retail campaign needs. | Made the project easier to execute across creative, event and retail requirements. |
| Retail merchandise support | Support exclusive custom merchandise connected to later City Beach Australia and Foot Locker campaigns. | Extended the value of the collaboration beyond the first launch moment. |
Retail campaign support
Extending the Adidas x YourStuffMade.com collaboration beyond the launch
Following the success of the 3MC event, Adidas continued to collaborate with YourStuffMade.com on exclusive custom merchandise for retail campaigns with City Beach Australia and Foot Locker.
Custom merchandise supported a retail audience connected to surf, skate, streetwear and youth lifestyle culture.
Retail merchandise helped support Adidas’ sneaker and streetwear presence through a major footwear retail channel.
Design choices were shaped around the bold energy of skateboarding, street culture and youth retail.
Custom merchandise was designed to support both launch activations and broader retail campaign needs.
Project results
Results of the Adidas x YourStuffMade.com collaboration
The outcome was a collection of exclusive apparel and skateboarding merchandise designed and produced to match Adidas’ campaign goals, product identity and streetwear audience.
Premium materials helped the products suit active and lifestyle wear.
The merchandise aligned with Adidas’ global brand and the energy of the 3MC launch.
The products resonated with the skateboarding community and streetwear audience.
The launch combined product, culture, music, graffiti and giveaways into a physical brand moment.
The collaboration continued beyond the launch into retail campaigns with City Beach Australia and Foot Locker.
YourStuffMade.com helped bridge creative vision with scalable, sustainable manufacturing.
Relevant brand and product links
Explore Adidas, AndPeople and custom merchandise options
Explore Adidas’ footwear, sportswear, skateboarding and lifestyle collections.
Explore the creative agency involved in the Adidas 3MC launch activation.
Browse custom merchandise options for launches, events, retail campaigns and brand activations.
Create wearable merchandise for launches, retail campaigns, teams, events and community drops.
Create durable branded products for streetwear, jackets, uniforms, bags and retail campaign pieces.
Create premium collectible products for launches, communities, events and brand activations.
Related products
Custom products for skate, streetwear and brand activation merchandise
Wearable merchandise for brand launches, retail activations, teams, events and lifestyle campaigns.
Durable branded products for jackets, bags, uniforms, streetwear and event merchandise.
Affordable branded products for launch packs, retail activations, packaging and community giveaways.
Collectible products for launch events, streetwear campaigns, community drops and retail merchandise.
Flexible accessory products for campaign giveaways, retail drops, bags and launch merchandise.
Browse all custom ethical products available through YourStuffMade.com.
Why Adidas chose YourStuffMade.com
Why global brands choose YourStuffMade.com for custom merchandise
YourStuffMade.com specializes in creating custom merchandise that helps brands connect with communities through creativity, culture and quality. For global launches, that means bringing together design support, product development, ethical manufacturing and campaign-ready execution.
Support for artists, small businesses and global brands across time zones.
Responsible production standards that support sustainability and fair labor.
Helping transform brand ideas into tangible, manufacturable custom products.
Delivery support across the USA, Australia, UK and beyond.
FAQs
Frequently asked questions about custom merchandise for brand activations
What was the Adidas x YourStuffMade.com project?
The project was a brand activation and custom merchandise collaboration supporting the Adidas 3MC skate shoe launch. YourStuffMade.com helped with branded giveaways, custom merchandise, product design, production support and ethical manufacturing.
What did YourStuffMade.com help create for Adidas?
YourStuffMade.com supported custom merchandise, branded giveaways, product design, prototyping, consultation services and campaign merchandise connected to skate culture and retail activations.
What custom merchandise works best for skate and streetwear campaigns?
Strong options include custom apparel, patches, stickers, enamel pins, acrylic keychains, tote bags, packaging and limited-edition retail merchandise. The best choice depends on the audience, timeline, budget and campaign goal.
Can YourStuffMade.com support retail brand activations?
Yes. YourStuffMade.com can support retail campaigns, launch events, branded giveaways, custom product drops, community activations and campaign merchandise for brands, agencies and organisations.
Can YourStuffMade.com help with product design and prototyping?
Yes. YourStuffMade.com can help refine product ideas, recommend materials, develop prototypes, review artwork, guide production decisions and turn campaign ideas into manufacturable custom products.
How do we start a custom brand merchandise project with YourStuffMade.com?
Start by sharing your brand, campaign goal, product ideas, timeline, budget range, quantity, delivery location and any artwork or inspiration. YourStuffMade.com can then recommend custom product options and next steps.
Let’s collaborate
Create custom merchandise as iconic as your brand
The Adidas 3MC skate shoe launch proved how impactful creative collaboration can be when brands and manufacturers share a commitment to quality, culture and sustainability.
Whether you are launching a product, building a retail campaign, hosting a community event or creating branded giveaways, YourStuffMade.com can help turn your campaign idea into custom products people actually want to keep.
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