Oddbods.com

Site framework

Created a developer theme already to build onto

-Display in real-time an actual look store

- Download relevant apps

Team feedback in migration and clarify purpose of oddbods.com

Blogs

Marketing

  1. Establish brand strategy

  2. Domain restructure
  3. Material planning: brand image and experience online evaluation (resource: in-house or 3p?)
  4. Content strategy: establish blogs and create goals for content/frequency, also understanding key words and brand perspective. (resource: in-house or 3p?)
  5. Navigation with new content mapped

Sales

  1. Sales performance analytics

  2. Evaluate online sales strategy for current landscape
  3. Payment options
  4. Shipping and fulfillment review
  5. Connect relevant sales platforms