{"product_id":"allen-unwin-aurora-rising-book-launch-merchandise","title":"Allen \u0026 Unwin x YourStuffMade: Duurzame merchandise voor boeklancering van Aurora Rising","description":"\u003cstyle\u003e\n  html {\n    scroll-behavior: smooth;\n  }\n\n  html.ysm-project-page body .product,\n  body.ysm-project-page .product,\n  body:has(.ysm-project) .product,\n  html.ysm-project-page body .product.grid,\n  body.ysm-project-page .product.grid,\n  body:has(.ysm-project) .product.grid,\n  html.ysm-project-page body .product__info-wrapper,\n  body.ysm-project-page .product__info-wrapper,\n  body:has(.ysm-project) .product__info-wrapper,\n  html.ysm-project-page body .product__info-container,\n  body.ysm-project-page .product__info-container,\n  body:has(.ysm-project) .product__info-container,\n  html.ysm-project-page body .product__description,\n  body.ysm-project-page .product__description,\n  body:has(.ysm-project) .product__description,\n  html.ysm-project-page body .rte,\n  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border-top: 1px solid var(--ysm-border);\n  }\n\n  .ysm-project-link {\n    color: var(--ysm-green);\n    font-weight: 900;\n    text-decoration: underline;\n    text-underline-offset: 3px;\n  }\n\n  .ysm-project-note {\n    font-size: 13px;\n    color: var(--ysm-muted);\n    margin-top: 10px;\n  }\n\n  .ysm-lightbox {\n    position: fixed;\n    inset: 0;\n    z-index: 999999;\n    background: rgba(10, 15, 12, .88);\n    display: none;\n    align-items: center;\n    justify-content: center;\n    padding: 22px;\n  }\n\n  .ysm-lightbox.is-open {\n    display: flex;\n  }\n\n  .ysm-lightbox-inner {\n    position: relative;\n    width: min(1100px, 94vw);\n    max-height: 92vh;\n    animation: ysmLightboxIn .18s ease both;\n  }\n\n  @keyframes ysmLightboxIn {\n    from {\n      opacity: 0;\n      transform: scale(.96) translateY(8px);\n    }\n\n    to {\n      opacity: 1;\n      transform: scale(1) translateY(0);\n    }\n  }\n\n  .ysm-lightbox-img {\n    width: 100%;\n    max-height: 86vh;\n    object-fit: contain;\n    display: block;\n    background: #ffffff;\n    border-radius: 18px;\n    border: 1px solid rgba(255,255,255,.25);\n    box-shadow: 0 30px 70px rgba(0,0,0,.40);\n  }\n\n  .ysm-lightbox-close {\n    position: absolute;\n    top: -14px;\n    right: -14px;\n    width: 42px;\n    height: 42px;\n    border: 0;\n    border-radius: 999px;\n    background: #ffffff;\n    color: var(--ysm-dark);\n    font-size: 24px;\n    line-height: 1;\n    font-weight: 900;\n    cursor: pointer;\n    box-shadow: 0 8px 20px rgba(0,0,0,.28);\n  }\n\n  .ysm-reveal {\n    opacity: 0;\n    transform: translateY(18px);\n    transition: opacity .55s ease, transform .55s ease;\n  }\n\n  .ysm-reveal.is-visible {\n    opacity: 1;\n    transform: translateY(0);\n  }\n\n  @media (prefers-reduced-motion: reduce) {\n    .ysm-project *,\n    .ysm-reveal,\n    .ysm-project-hero::before {\n      animation: none !important;\n      transition: none !important;\n    }\n\n    .ysm-reveal {\n      opacity: 1;\n      transform: none;\n    }\n  }\n\n  @media (max-width: 920px) {\n    .ysm-project-hero-grid,\n    .ysm-project-grid,\n    .ysm-project-feature {\n      grid-template-columns: 1fr;\n    }\n\n    .ysm-project-three-grid,\n    .ysm-project-gallery {\n      grid-template-columns: repeat(2, minmax(0, 1fr));\n    }\n  }\n\n  @media (max-width: 749px) {\n    .ysm-project {\n      width: min(100%, calc(100vw - 24px));\n    }\n\n    .ysm-project-hero,\n    .ysm-project-section,\n    .ysm-project-dropdowns,\n    .ysm-project-contact {\n      padding: 18px;\n    }\n\n    .ysm-project h1 {\n      font-size: 34px;\n    }\n\n    .ysm-project h2 {\n      font-size: 25px;\n    }\n\n    .ysm-project-three-grid,\n    .ysm-project-gallery {\n      grid-template-columns: 1fr;\n    }\n\n    .ysm-project-button {\n      width: 100%;\n    }\n\n    .ysm-project-hero-image-main,\n    .ysm-project-gallery-item img {\n      min-height: 220px;\n    }\n\n    .ysm-lightbox {\n      padding: 12px;\n    }\n\n    .ysm-lightbox-close {\n      top: 8px;\n      right: 8px;\n    }\n  }\n\u003c\/style\u003e\n\n\u003carticle class=\"ysm-project\"\u003e\n  \u003cdiv class=\"ysm-project-wrap\"\u003e\n\n    \u003csection class=\"ysm-project-hero ysm-reveal\"\u003e\n      \u003cdiv class=\"ysm-project-hero-grid\"\u003e\n        \u003cdiv\u003e\n          \u003cp class=\"ysm-project-kicker\"\u003ePublishing launch merchandise project\u003c\/p\u003e\n\n          \u003ch1\u003eAllen \u0026amp; Unwin x YourStuffMade: Sustainable Book Launch Merchandise for Aurora Rising\u003c\/h1\u003e\n\n          \u003cp class=\"ysm-project-intro\"\u003e\n            Allen \u0026amp; Unwin partnered with YourStuffMade.com to create custom sustainable merchandise for the launch of \u003cem\u003eAurora Rising\u003c\/em\u003e, the YA sci-fi title by Amie Kaufman and Jay Kristoff.\n          \u003c\/p\u003e\n\n          \u003cp class=\"ysm-project-muted\"\u003e\n            The goal was to turn a book launch into an immersive fan experience with custom publishing merchandise, creative design, ethical production and launch-ready products inspired by the Aurora universe.\n          \u003c\/p\u003e\n\n          \u003cdiv class=\"ysm-project-actions\"\u003e\n            \u003ca class=\"ysm-project-button ysm-project-button-primary\" href=\"https:\/\/yourstuffmade.com\/collections\/custom-ethical-products\" rel=\"noopener\" target=\"_blank\"\u003eStart a Book Launch Project\u003c\/a\u003e\n            \u003ca class=\"ysm-project-button ysm-project-button-secondary\" href=\"#ysm-project-overview\"\u003eView project overview\u003c\/a\u003e\n            \u003ca class=\"ysm-project-button ysm-project-button-secondary\" href=\"https:\/\/www.allenandunwin.com\/browse\/book\/Amie-Kaufman-and-Jay-Kristoff-Aurora-Rising%3A-The-Aurora-Cycle-1-9781761069093\" rel=\"noopener\" target=\"_blank\"\u003eView Aurora Rising\u003c\/a\u003e\n          \u003c\/div\u003e\n        \u003c\/div\u003e\n\n        \u003cfigure class=\"ysm-project-hero-image\"\u003e\n          \u003cimg class=\"ysm-project-hero-image-main\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1808\/7797\/files\/Allen_Unwin_x_Pinlord-_Bringing_Aurora_Rising_to_Life_with_Custom_Sustainable_Merchandise_2.jpg?v=1756701559\" alt=\"Allen \u0026amp; Unwin Aurora Rising sustainable custom book launch merchandise created by YourStuffMade.com\" loading=\"eager\" width=\"900\" height=\"675\"\u003e\n          \u003cfigcaption class=\"ysm-project-caption\"\u003e\n            Custom sustainable publishing merchandise and book launch products created by YourStuffMade.com for Allen \u0026amp; Unwin’s Aurora Rising campaign.\n          \u003c\/figcaption\u003e\n        \u003c\/figure\u003e\n      \u003c\/div\u003e\n    \u003c\/section\u003e\n\n    \u003csection class=\"ysm-project-section ysm-reveal\" id=\"ysm-project-overview\"\u003e\n      \u003cp class=\"ysm-project-kicker\"\u003eProject overview\u003c\/p\u003e\n\n      \u003ch2\u003eHow YourStuffMade.com helped bring Aurora Rising to life beyond the page\u003c\/h2\u003e\n\n      \u003cp\u003e\n        Books are more than words on a page — they are portals into new worlds, ideas and imaginations. For the launch of \u003cem\u003eAurora Rising\u003c\/em\u003e, Allen \u0026amp; Unwin needed more than traditional marketing. The campaign needed an immersive experience that captured the book’s spirit and connected with YA readers.\n      \u003c\/p\u003e\n\n      \u003cp\u003e\n        YourStuffMade.com supported the launch with creative branding, custom merchandise design, prototyping, sustainable production and strategic consultation to help turn the release into a memorable fan moment.\n      \u003c\/p\u003e\n\n      \u003cdiv class=\"ysm-project-grid\"\u003e\n        \u003cdiv class=\"ysm-project-card\"\u003e\n          \u003cstrong\u003eThe challenge\u003c\/strong\u003e\n          \u003cp\u003eCreate launch merchandise that captured the energy, world-building and fan excitement behind Aurora Rising.\u003c\/p\u003e\n        \u003c\/div\u003e\n\n        \u003cdiv class=\"ysm-project-card\"\u003e\n          \u003cstrong\u003eThe solution\u003c\/strong\u003e\n          \u003cp\u003eDesign and produce custom sustainable publishing merchandise, launch products and fan-focused collectibles.\u003c\/p\u003e\n        \u003c\/div\u003e\n\n        \u003cdiv class=\"ysm-project-card\"\u003e\n          \u003cstrong\u003eYourStuffMade.com’s role\u003c\/strong\u003e\n          \u003cp\u003eSupport creative direction, custom product design, sustainable manufacturing, launch strategy and production consultation.\u003c\/p\u003e\n        \u003c\/div\u003e\n\n        \u003cdiv class=\"ysm-project-card\"\u003e\n          \u003cstrong\u003eThe outcome\u003c\/strong\u003e\n          \u003cp\u003eA book launch experience that helped readers engage with the Aurora universe in a more tangible, memorable way.\u003c\/p\u003e\n        \u003c\/div\u003e\n      \u003c\/div\u003e\n\n      \u003cdiv class=\"ysm-project-highlight\"\u003e\n        \u003cp\u003e\n          \u003cstrong\u003eProject goal:\u003c\/strong\u003e create custom book launch merchandise that helped transform \u003cem\u003eAurora Rising\u003c\/em\u003e from a highly anticipated YA release into a shared fan experience.\n        \u003c\/p\u003e\n      \u003c\/div\u003e\n    \u003c\/section\u003e\n\n    \u003csection class=\"ysm-project-section ysm-reveal\" id=\"ysm-project-launch-experience\"\u003e\n      \u003cp class=\"ysm-project-kicker\"\u003eBook launch experience\u003c\/p\u003e\n\n      \u003ch2\u003eCreating a multi-sensory YA book launch with custom merchandise\u003c\/h2\u003e\n\n      \u003cdiv class=\"ysm-project-feature\"\u003e\n        \u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1808\/7797\/products\/allen-and-unwin-project-default-title-allen-and-unwin-publishing-aurora-rising-30988845285489.webp?v=1743679770\" alt=\"Aurora Rising custom publishing merchandise and book launch products by YourStuffMade.com\" loading=\"lazy\" width=\"700\" height=\"525\"\u003e\n\n        \u003cdiv\u003e\n          \u003cp class=\"ysm-project-intro\"\u003e\n            Great publishing campaigns help readers feel like they are stepping inside the world of the book.\n          \u003c\/p\u003e\n\n          \u003cp class=\"ysm-project-muted\"\u003e\n            YourStuffMade.com helped Allen \u0026amp; Unwin turn the Aurora Rising launch into a more immersive experience with eye-catching merchandise, sustainable production and product details designed for YA fans.\n          \u003c\/p\u003e\n\n          \u003cdiv class=\"ysm-project-feature-icons\"\u003e\n            \u003cspan class=\"ysm-project-feature-icon\"\u003eBook launch merch\u003c\/span\u003e\n            \u003cspan class=\"ysm-project-feature-icon\"\u003eYA fan products\u003c\/span\u003e\n            \u003cspan class=\"ysm-project-feature-icon\"\u003eCustom collectibles\u003c\/span\u003e\n            \u003cspan class=\"ysm-project-feature-icon\"\u003eSustainable production\u003c\/span\u003e\n          \u003c\/div\u003e\n        \u003c\/div\u003e\n      \u003c\/div\u003e\n\n      \u003cdiv class=\"ysm-project-highlight\"\u003e\n        \u003cp\u003e\n          \u003cstrong\u003eWhy it worked:\u003c\/strong\u003e the campaign blended storytelling, visual design and sustainable merchandise to help readers experience the Aurora universe before, during and after launch.\n        \u003c\/p\u003e\n      \u003c\/div\u003e\n    \u003c\/section\u003e\n\n    \u003csection class=\"ysm-project-section ysm-reveal\" id=\"ysm-project-gallery\"\u003e\n      \u003cp class=\"ysm-project-kicker\"\u003eProject media\u003c\/p\u003e\n\n      \u003ch2\u003eAllen \u0026amp; Unwin x Aurora Rising x YourStuffMade.com project gallery\u003c\/h2\u003e\n\n      \u003cp\u003e\n        The gallery below shows Aurora Rising custom publishing merchandise, book launch products, fan collectibles and campaign visuals from the Allen \u0026amp; Unwin x YourStuffMade.com collaboration. Click any image to enlarge.\n      \u003c\/p\u003e\n\n      \u003cdiv class=\"ysm-project-gallery\"\u003e\n        \u003cbutton class=\"ysm-project-gallery-item\" type=\"button\" data-full=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1808\/7797\/files\/Allen_Unwin_x_Pinlord-_Bringing_Aurora_Rising_to_Life_with_Custom_Sustainable_Merchandise_2.jpg?v=1756701559\"\u003e\n          \u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1808\/7797\/files\/Allen_Unwin_x_Pinlord-_Bringing_Aurora_Rising_to_Life_with_Custom_Sustainable_Merchandise_2.jpg?v=1756701559\" alt=\"Allen \u0026amp; Unwin Aurora Rising custom book launch merchandise hero image by YourStuffMade.com\" loading=\"lazy\" width=\"600\" height=\"600\"\u003e\n        \u003c\/button\u003e\n\n        \u003cbutton class=\"ysm-project-gallery-item\" type=\"button\" data-full=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1808\/7797\/products\/allen-and-unwin-project-default-title-allen-and-unwin-publishing-aurora-rising-30988845285489.webp?v=1743679770\"\u003e\n          \u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1808\/7797\/products\/allen-and-unwin-project-default-title-allen-and-unwin-publishing-aurora-rising-30988845285489.webp?v=1743679770\" alt=\"Aurora Rising books and launch merchandise by YourStuffMade.com\" loading=\"lazy\" width=\"600\" height=\"600\"\u003e\n        \u003c\/button\u003e\n\n        \u003cbutton class=\"ysm-project-gallery-item\" type=\"button\" data-full=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1808\/7797\/products\/allen-and-unwin-project-default-title-allen-and-unwin-publishing-aurora-rising-30988845318257.webp?v=1743679801\"\u003e\n          \u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1808\/7797\/products\/allen-and-unwin-project-default-title-allen-and-unwin-publishing-aurora-rising-30988845318257.webp?v=1743679801\" alt=\"Allen \u0026amp; Unwin publishing logo for Aurora Rising launch merchandise project\" loading=\"lazy\" width=\"600\" height=\"600\"\u003e\n        \u003c\/button\u003e\n\n        \u003cbutton class=\"ysm-project-gallery-item\" type=\"button\" data-full=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1808\/7797\/products\/allen-and-unwin-project-default-title-allen-and-unwin-publishing-aurora-rising-30988845351025.webp?v=1756701559\"\u003e\n          \u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1808\/7797\/products\/allen-and-unwin-project-default-title-allen-and-unwin-publishing-aurora-rising-30988845351025.webp?v=1756701559\" alt=\"Aurora Rising custom faction stickers and book launch collectibles by YourStuffMade.com\" loading=\"lazy\" width=\"600\" height=\"600\"\u003e\n        \u003c\/button\u003e\n\n        \u003cbutton class=\"ysm-project-gallery-item\" type=\"button\" data-full=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1808\/7797\/products\/allen-and-unwin-project-default-title-allen-and-unwin-publishing-aurora-rising-30988845383793.webp?v=1756701559\"\u003e\n          \u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1808\/7797\/products\/allen-and-unwin-project-default-title-allen-and-unwin-publishing-aurora-rising-30988845383793.webp?v=1756701559\" alt=\"Aurora Rising custom sticker merchandise on water bottle by YourStuffMade.com\" loading=\"lazy\" width=\"600\" height=\"600\"\u003e\n        \u003c\/button\u003e\n\n        \u003cbutton class=\"ysm-project-gallery-item\" type=\"button\" data-full=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1808\/7797\/products\/allen-and-unwin-project-default-title-allen-and-unwin-publishing-aurora-rising-30988845416561.webp?v=1756701559\"\u003e\n          \u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1808\/7797\/products\/allen-and-unwin-project-default-title-allen-and-unwin-publishing-aurora-rising-30988845416561.webp?v=1756701559\" alt=\"Aurora Rising custom launch merchandise and fan campaign products by YourStuffMade.com\" loading=\"lazy\" width=\"600\" height=\"600\"\u003e\n        \u003c\/button\u003e\n\n        \u003cbutton class=\"ysm-project-gallery-item\" type=\"button\" data-full=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1808\/7797\/products\/allen-and-unwin-project-default-title-allen-and-unwin-publishing-aurora-rising-30988845449329.webp?v=1756701559\"\u003e\n          \u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1808\/7797\/products\/allen-and-unwin-project-default-title-allen-and-unwin-publishing-aurora-rising-30988845449329.webp?v=1756701559\" alt=\"Aurora Rising custom enamel pin and bookmark merchandise by YourStuffMade.com\" loading=\"lazy\" width=\"600\" height=\"600\"\u003e\n        \u003c\/button\u003e\n\n        \u003cbutton class=\"ysm-project-gallery-item\" type=\"button\" data-full=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1808\/7797\/files\/Allen_Unwin_x_Pinlord-_Bringing_Aurora_Rising_to_Life_with_Custom_Sustainable_Merchandise.jpg?v=1756701534\"\u003e\n          \u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1808\/7797\/files\/Allen_Unwin_x_Pinlord-_Bringing_Aurora_Rising_to_Life_with_Custom_Sustainable_Merchandise.jpg?v=1756701534\" alt=\"Allen \u0026amp; Unwin publishing event display and book launch campaign by YourStuffMade.com\" loading=\"lazy\" width=\"600\" height=\"600\"\u003e\n        \u003c\/button\u003e\n      \u003c\/div\u003e\n    \u003c\/section\u003e\n\n    \u003csection class=\"ysm-project-section ysm-reveal\" id=\"ysm-project-deliverables\"\u003e\n      \u003cp class=\"ysm-project-kicker\"\u003eProject deliverables\u003c\/p\u003e\n\n      \u003ch2\u003eWhat YourStuffMade.com delivered for Allen \u0026amp; Unwin\u003c\/h2\u003e\n\n      \u003cp\u003e\n        YourStuffMade.com provided end-to-end creative, production and consultation support to bring Aurora Rising to life through sustainable, fan-focused book launch merchandise.\n      \u003c\/p\u003e\n\n      \u003cdiv class=\"ysm-project-table-wrap\"\u003e\n        \u003ctable class=\"ysm-project-table\"\u003e\n          \u003cthead\u003e\n            \u003ctr\u003e\n              \u003cth\u003eDeliverable\u003c\/th\u003e\n              \u003cth\u003ePurpose\u003c\/th\u003e\n              \u003cth\u003eWhy it mattered\u003c\/th\u003e\n            \u003c\/tr\u003e\n          \u003c\/thead\u003e\n\n          \u003ctbody\u003e\n            \u003ctr\u003e\n              \u003ctd\u003e\u003cstrong\u003eBranding and creative direction\u003c\/strong\u003e\u003c\/td\u003e\n              \u003ctd\u003eDevelop a bold, captivating launch identity inspired by the Aurora universe.\u003c\/td\u003e\n              \u003ctd\u003eHelped the merchandise feel aligned with the scale, tone and imagination of the book.\u003c\/td\u003e\n            \u003c\/tr\u003e\n\n            \u003ctr\u003e\n              \u003ctd\u003e\u003cstrong\u003eCustom product design\u003c\/strong\u003e\u003c\/td\u003e\n              \u003ctd\u003eCreate launch merchandise and visuals inspired by Aurora Rising.\u003c\/td\u003e\n              \u003ctd\u003eGave fans tangible products that extended the story beyond the reading experience.\u003c\/td\u003e\n            \u003c\/tr\u003e\n\n            \u003ctr\u003e\n              \u003ctd\u003e\u003cstrong\u003eCustom merchandise prototyping\u003c\/strong\u003e\u003c\/td\u003e\n              \u003ctd\u003eTurn themed apparel, collectibles, stickers and packaging ideas into manufacturable products.\u003c\/td\u003e\n              \u003ctd\u003eHelped the final items feel polished, launch-ready and aligned with audience expectations.\u003c\/td\u003e\n            \u003c\/tr\u003e\n\n            \u003ctr\u003e\n              \u003ctd\u003e\u003cstrong\u003eSustainable manufacturing\u003c\/strong\u003e\u003c\/td\u003e\n              \u003ctd\u003eProduce book launch merchandise through responsible production practices.\u003c\/td\u003e\n              \u003ctd\u003eSupported a more eco-conscious publishing campaign without compromising quality or fan appeal.\u003c\/td\u003e\n            \u003c\/tr\u003e\n\n            \u003ctr\u003e\n              \u003ctd\u003e\u003cstrong\u003eStrategic consultation\u003c\/strong\u003e\u003c\/td\u003e\n              \u003ctd\u003eAlign each product and branding element with the book, audience and campaign goals.\u003c\/td\u003e\n              \u003ctd\u003eHelped the campaign feel cohesive, targeted and valuable for YA fans.\u003c\/td\u003e\n            \u003c\/tr\u003e\n\n            \u003ctr\u003e\n              \u003ctd\u003e\u003cstrong\u003eUnboxing and launch experience\u003c\/strong\u003e\u003c\/td\u003e\n              \u003ctd\u003eCreate multi-sensory product moments that added excitement around release.\u003c\/td\u003e\n              \u003ctd\u003eHelped build anticipation, community buzz and reader engagement.\u003c\/td\u003e\n            \u003c\/tr\u003e\n          \u003c\/tbody\u003e\n        \u003c\/table\u003e\n      \u003c\/div\u003e\n    \u003c\/section\u003e\n\n    \u003csection class=\"ysm-project-section ysm-reveal\" id=\"ysm-project-reader-engagement\"\u003e\n      \u003cp class=\"ysm-project-kicker\"\u003eReader engagement\u003c\/p\u003e\n\n      \u003ch2\u003eHelping YA fans connect with the Aurora universe\u003c\/h2\u003e\n\n      \u003cp\u003e\n        The Aurora Rising launch was more than a release. It was an opportunity to create a shared fan moment through merchandise that readers could collect, wear, display and remember.\n      \u003c\/p\u003e\n\n      \u003cdiv class=\"ysm-project-three-grid\"\u003e\n        \u003cdiv class=\"ysm-project-card\"\u003e\n          \u003cstrong\u003eLaunch anticipation\u003c\/strong\u003e\n          \u003cp\u003eMerchandise helped build excitement before and during the book release.\u003c\/p\u003e\n        \u003c\/div\u003e\n\n        \u003cdiv class=\"ysm-project-card\"\u003e\n          \u003cstrong\u003eReader keepsakes\u003c\/strong\u003e\n          \u003cp\u003eCustom products gave fans a way to keep the Aurora Rising world close after reading.\u003c\/p\u003e\n        \u003c\/div\u003e\n\n        \u003cdiv class=\"ysm-project-card\"\u003e\n          \u003cstrong\u003eBook community buzz\u003c\/strong\u003e\n          \u003cp\u003eLaunch products helped create more moments for readers to share online and in person.\u003c\/p\u003e\n        \u003c\/div\u003e\n\n        \u003cdiv class=\"ysm-project-card\"\u003e\n          \u003cstrong\u003eImmersive storytelling\u003c\/strong\u003e\n          \u003cp\u003eMerchandise brought visual identity, world-building and fandom together in a tangible format.\u003c\/p\u003e\n        \u003c\/div\u003e\n\n        \u003cdiv class=\"ysm-project-card\"\u003e\n          \u003cstrong\u003eSustainable book merch\u003c\/strong\u003e\n          \u003cp\u003eEco-conscious product design helped align publishing merchandise with modern reader expectations.\u003c\/p\u003e\n        \u003c\/div\u003e\n\n        \u003cdiv class=\"ysm-project-card\"\u003e\n          \u003cstrong\u003ePublisher support\u003c\/strong\u003e\n          \u003cp\u003eYourStuffMade.com helped simplify the pathway from campaign idea to finished custom products.\u003c\/p\u003e\n        \u003c\/div\u003e\n      \u003c\/div\u003e\n    \u003c\/section\u003e\n\n    \u003csection class=\"ysm-project-section ysm-reveal\" id=\"ysm-project-results\"\u003e\n      \u003cp class=\"ysm-project-kicker\"\u003eProject results\u003c\/p\u003e\n\n      \u003ch2\u003eResults of the Allen \u0026amp; Unwin x YourStuffMade.com collaboration\u003c\/h2\u003e\n\n      \u003cp\u003e\n        The Allen \u0026amp; Unwin x YourStuffMade.com collaboration showed how sustainable product design, storytelling and creative strategy can help turn book launches into memorable fan experiences.\n      \u003c\/p\u003e\n\n      \u003cdiv class=\"ysm-project-three-grid\"\u003e\n        \u003cdiv class=\"ysm-project-card\"\u003e\n          \u003cstrong\u003eStandout book launch\u003c\/strong\u003e\n          \u003cp\u003eCustom merchandise helped the Aurora Rising launch stand out in a competitive YA market.\u003c\/p\u003e\n        \u003c\/div\u003e\n\n        \u003cdiv class=\"ysm-project-card\"\u003e\n          \u003cstrong\u003eIncreased fan engagement\u003c\/strong\u003e\n          \u003cp\u003eMerchandise and branding helped amplify anticipation, reader excitement and community buzz.\u003c\/p\u003e\n        \u003c\/div\u003e\n\n        \u003cdiv class=\"ysm-project-card\"\u003e\n          \u003cstrong\u003eSustainability leadership\u003c\/strong\u003e\n          \u003cp\u003eThe project showed how publishing campaigns can use merchandise in a more responsible way.\u003c\/p\u003e\n        \u003c\/div\u003e\n\n        \u003cdiv class=\"ysm-project-card\"\u003e\n          \u003cstrong\u003eStorytelling through design\u003c\/strong\u003e\n          \u003cp\u003eProducts helped translate the Aurora universe into tangible design details for fans.\u003c\/p\u003e\n        \u003c\/div\u003e\n\n        \u003cdiv class=\"ysm-project-card\"\u003e\n          \u003cstrong\u003eImmersive launch experience\u003c\/strong\u003e\n          \u003cp\u003eThe launch became more than a release — it became a shared experience for readers.\u003c\/p\u003e\n        \u003c\/div\u003e\n\n        \u003cdiv class=\"ysm-project-card\"\u003e\n          \u003cstrong\u003eCreative publishing support\u003c\/strong\u003e\n          \u003cp\u003eYourStuffMade.com helped bring together product design, production and launch strategy in one workflow.\u003c\/p\u003e\n        \u003c\/div\u003e\n      \u003c\/div\u003e\n    \u003c\/section\u003e\n\n    \u003csection class=\"ysm-project-section ysm-reveal\" id=\"ysm-project-brand-links\"\u003e\n      \u003cp class=\"ysm-project-kicker\"\u003eRelevant book and product links\u003c\/p\u003e\n\n      \u003ch2\u003eExplore Allen \u0026amp; Unwin, Aurora Rising and custom publishing merchandise\u003c\/h2\u003e\n\n      \u003cdiv class=\"ysm-project-three-grid\"\u003e\n        \u003cdiv class=\"ysm-project-resource\"\u003e\n          \u003cstrong\u003eAllen \u0026amp; Unwin\u003c\/strong\u003e\n          \u003cp\u003eExplore one of Australia’s leading independent publishers and its catalogue of books.\u003c\/p\u003e\n          \u003cp\u003e\u003ca class=\"ysm-project-link\" href=\"https:\/\/www.allenandunwin.com\/\" rel=\"noopener\" target=\"_blank\"\u003eVisit Allen \u0026amp; Unwin →\u003c\/a\u003e\u003c\/p\u003e\n        \u003c\/div\u003e\n\n        \u003cdiv class=\"ysm-project-resource\"\u003e\n          \u003cstrong\u003eAurora Rising\u003c\/strong\u003e\n          \u003cp\u003eView the official Allen \u0026amp; Unwin page for Aurora Rising: The Aurora Cycle 1.\u003c\/p\u003e\n          \u003cp\u003e\u003ca class=\"ysm-project-link\" href=\"https:\/\/www.allenandunwin.com\/browse\/book\/Amie-Kaufman-and-Jay-Kristoff-Aurora-Rising%3A-The-Aurora-Cycle-1-9781761069093\" rel=\"noopener\" target=\"_blank\"\u003eView Aurora Rising →\u003c\/a\u003e\u003c\/p\u003e\n        \u003c\/div\u003e\n\n        \u003cdiv class=\"ysm-project-resource\"\u003e\n          \u003cstrong\u003eYourStuffMade.com custom products\u003c\/strong\u003e\n          \u003cp\u003eBrowse custom merchandise options for publishers, authors, fan campaigns and book launches.\u003c\/p\u003e\n          \u003cp\u003e\u003ca class=\"ysm-project-link\" href=\"https:\/\/yourstuffmade.com\/collections\/custom-ethical-products\" rel=\"noopener\" target=\"_blank\"\u003eBrowse custom products →\u003c\/a\u003e\u003c\/p\u003e\n        \u003c\/div\u003e\n\n        \u003cdiv class=\"ysm-project-resource\"\u003e\n          \u003cstrong\u003eYourStuffMade.com product catalog\u003c\/strong\u003e\n          \u003cp\u003eExplore product ideas for book launches, author campaigns, bookstores and publishing events.\u003c\/p\u003e\n          \u003cp\u003e\u003ca class=\"ysm-project-link\" href=\"https:\/\/yourstuffmade.com\/collections\/custom-ethical-products\" rel=\"noopener\" target=\"_blank\"\u003eView product catalog →\u003c\/a\u003e\u003c\/p\u003e\n        \u003c\/div\u003e\n\n        \u003cdiv class=\"ysm-project-resource\"\u003e\n          \u003cstrong\u003eCustom enamel pins\u003c\/strong\u003e\n          \u003cp\u003ePremium collectibles for book launches, fandoms, author events and publisher campaigns.\u003c\/p\u003e\n          \u003cp\u003e\u003ca class=\"ysm-project-link\" href=\"https:\/\/yourstuffmade.com\/products\/custom-enamel-pins\" rel=\"noopener\" target=\"_blank\"\u003eView custom enamel pins →\u003c\/a\u003e\u003c\/p\u003e\n        \u003c\/div\u003e\n\n        \u003cdiv class=\"ysm-project-resource\"\u003e\n          \u003cstrong\u003eCustom book launch merchandise\u003c\/strong\u003e\n          \u003cp\u003eCreate sustainable products that help readers connect with your story beyond the page.\u003c\/p\u003e\n          \u003cp\u003e\u003ca class=\"ysm-project-link\" href=\"https:\/\/yourstuffmade.com\/collections\/custom-ethical-products\" rel=\"noopener\" target=\"_blank\"\u003eExplore custom options →\u003c\/a\u003e\u003c\/p\u003e\n        \u003c\/div\u003e\n      \u003c\/div\u003e\n    \u003c\/section\u003e\n\n    \u003csection class=\"ysm-project-section ysm-reveal\" id=\"ysm-project-products\"\u003e\n      \u003cp class=\"ysm-project-kicker\"\u003eRelated products\u003c\/p\u003e\n\n      \u003ch2\u003eCustom products for publishers, authors, bookstores and fandom campaigns\u003c\/h2\u003e\n\n      \u003cdiv class=\"ysm-project-three-grid\"\u003e\n        \u003cdiv class=\"ysm-project-resource\"\u003e\n          \u003cstrong\u003eCustom enamel pins\u003c\/strong\u003e\n          \u003cp\u003eCollectible products for book launches, author campaigns, fandoms, events and gift boxes.\u003c\/p\u003e\n          \u003cp\u003e\u003ca class=\"ysm-project-link\" href=\"https:\/\/yourstuffmade.com\/products\/custom-enamel-pins\" rel=\"noopener\" target=\"_blank\"\u003eView custom enamel pins →\u003c\/a\u003e\u003c\/p\u003e\n        \u003c\/div\u003e\n\n        \u003cdiv class=\"ysm-project-resource\"\u003e\n          \u003cstrong\u003eCustom stickers\u003c\/strong\u003e\n          \u003cp\u003eAffordable products for book boxes, packaging, launch kits, bookstore promos and reader gifts.\u003c\/p\u003e\n          \u003cp\u003e\u003ca class=\"ysm-project-link\" href=\"https:\/\/yourstuffmade.com\/products\/custom-stickers\" rel=\"noopener\" target=\"_blank\"\u003eView custom stickers →\u003c\/a\u003e\u003c\/p\u003e\n        \u003c\/div\u003e\n\n        \u003cdiv class=\"ysm-project-resource\"\u003e\n          \u003cstrong\u003eCustom patches\u003c\/strong\u003e\n          \u003cp\u003eDurable branded products for totes, jackets, book clubs, fandom apparel and event merchandise.\u003c\/p\u003e\n          \u003cp\u003e\u003ca class=\"ysm-project-link\" href=\"https:\/\/yourstuffmade.com\/products\/custom-patches\" rel=\"noopener\" target=\"_blank\"\u003eView custom patches →\u003c\/a\u003e\u003c\/p\u003e\n        \u003c\/div\u003e\n\n        \u003cdiv class=\"ysm-project-resource\"\u003e\n          \u003cstrong\u003eCustom acrylic charms and keychains\u003c\/strong\u003e\n          \u003cp\u003eUseful accessories for book lovers, fandom communities, launch boxes and reader gifts.\u003c\/p\u003e\n          \u003cp\u003e\u003ca class=\"ysm-project-link\" href=\"https:\/\/yourstuffmade.com\/products\/custom-acrylic-charms\" rel=\"noopener\" target=\"_blank\"\u003eView custom keychains →\u003c\/a\u003e\u003c\/p\u003e\n        \u003c\/div\u003e\n\n        \u003cdiv class=\"ysm-project-resource\"\u003e\n          \u003cstrong\u003eCustom apparel\u003c\/strong\u003e\n          \u003cp\u003eWearable merchandise for book launches, author tours, bookstores, publishers and fandom events.\u003c\/p\u003e\n          \u003cp\u003e\u003ca class=\"ysm-project-link\" href=\"https:\/\/yourstuffmade.com\/collections\/custom-apparel-goods\" rel=\"noopener\" target=\"_blank\"\u003eView custom apparel →\u003c\/a\u003e\u003c\/p\u003e\n        \u003c\/div\u003e\n\n        \u003cdiv class=\"ysm-project-resource\"\u003e\n          \u003cstrong\u003eCustom ethical products\u003c\/strong\u003e\n          \u003cp\u003eBrowse YourStuffMade.com’s full custom product range for publishers, authors, artists and creators.\u003c\/p\u003e\n          \u003cp\u003e\u003ca class=\"ysm-project-link\" href=\"https:\/\/yourstuffmade.com\/collections\/custom-ethical-products\" rel=\"noopener\" target=\"_blank\"\u003eBrowse all products →\u003c\/a\u003e\u003c\/p\u003e\n        \u003c\/div\u003e\n      \u003c\/div\u003e\n    \u003c\/section\u003e\n\n    \u003csection class=\"ysm-project-section ysm-reveal\" id=\"ysm-project-why\"\u003e\n      \u003cp class=\"ysm-project-kicker\"\u003eWhy publishers choose YourStuffMade.com\u003c\/p\u003e\n\n      \u003ch2\u003eWhy publishers, authors and storytellers partner with YourStuffMade.com\u003c\/h2\u003e\n\n      \u003cp\u003e\n        Publishing teams need merchandise partners who understand storytelling, audience connection, launch timelines, production quality and sustainable product design. YourStuffMade.com helps turn books into tangible experiences readers want to keep.\n      \u003c\/p\u003e\n\n      \u003cdiv class=\"ysm-project-grid\"\u003e\n        \u003cdiv class=\"ysm-project-card\"\u003e\n          \u003cstrong\u003eCreative collaboration\u003c\/strong\u003e\n          \u003cp\u003eTranslating book themes, characters, worlds and fan moments into custom merchandise.\u003c\/p\u003e\n        \u003c\/div\u003e\n\n        \u003cdiv class=\"ysm-project-card\"\u003e\n          \u003cstrong\u003eCustom publishing products\u003c\/strong\u003e\n          \u003cp\u003eSupporting enamel pins, stickers, patches, acrylic charms, bookmarks, apparel, packaging and launch kits.\u003c\/p\u003e\n        \u003c\/div\u003e\n\n        \u003cdiv class=\"ysm-project-card\"\u003e\n          \u003cstrong\u003eEthical manufacturing\u003c\/strong\u003e\n          \u003cp\u003eHelping publishers create merchandise through responsible and transparent production pathways.\u003c\/p\u003e\n        \u003c\/div\u003e\n\n        \u003cdiv class=\"ysm-project-card\"\u003e\n          \u003cstrong\u003eGlobal fulfilment support\u003c\/strong\u003e\n          \u003cp\u003eSupporting launch merchandise, fan campaigns and reader products for audiences around the world.\u003c\/p\u003e\n        \u003c\/div\u003e\n      \u003c\/div\u003e\n\n      \u003cdiv class=\"ysm-project-actions\"\u003e\n        \u003ca class=\"ysm-project-button ysm-project-button-primary\" href=\"https:\/\/yourstuffmade.com\/collections\/custom-ethical-products\" rel=\"noopener\" target=\"_blank\"\u003eStart a Book Launch Project\u003c\/a\u003e\n        \u003ca class=\"ysm-project-button ysm-project-button-secondary\" href=\"https:\/\/yourstuffmade.com\/products\/custom-enamel-pins\" rel=\"noopener\" target=\"_blank\"\u003eView custom enamel pins\u003c\/a\u003e\n      \u003c\/div\u003e\n    \u003c\/section\u003e\n\n    \u003csection class=\"ysm-project-dropdowns ysm-reveal\" id=\"ysm-project-faqs\"\u003e\n      \u003cp class=\"ysm-project-kicker\"\u003eFAQs\u003c\/p\u003e\n\n      \u003ch2\u003eFrequently asked questions about custom book launch merchandise\u003c\/h2\u003e\n\n      \u003cdetails open\u003e\n        \u003csummary\u003eWhat was the Allen \u0026amp; Unwin x YourStuffMade.com project?\u003c\/summary\u003e\n        \u003cdiv class=\"ysm-project-dropdown-content\"\u003e\n          \u003cp\u003e\n            The Allen \u0026amp; Unwin x YourStuffMade.com project was a custom publishing merchandise collaboration for the Aurora Rising book launch, focused on sustainable products, fan engagement and immersive launch experiences.\n          \u003c\/p\u003e\n        \u003c\/div\u003e\n      \u003c\/details\u003e\n\n      \u003cdetails\u003e\n        \u003csummary\u003eWhat did YourStuffMade.com create for Aurora Rising?\u003c\/summary\u003e\n        \u003cdiv class=\"ysm-project-dropdown-content\"\u003e\n          \u003cp\u003e\n            YourStuffMade.com supported creative branding, custom merchandise design, product prototyping, ethical production, launch strategy and fan-focused book merchandise.\n          \u003c\/p\u003e\n        \u003c\/div\u003e\n      \u003c\/details\u003e\n\n      \u003cdetails\u003e\n        \u003csummary\u003eWhy is custom merchandise useful for book launches?\u003c\/summary\u003e\n        \u003cdiv class=\"ysm-project-dropdown-content\"\u003e\n          \u003cp\u003e\n            Custom merchandise helps book launches create anticipation, deepen fan engagement, extend storytelling beyond the page and give readers tangible keepsakes connected to the book.\n          \u003c\/p\u003e\n        \u003c\/div\u003e\n      \u003c\/details\u003e\n\n      \u003cdetails\u003e\n        \u003csummary\u003eWhat products work best for publishing merchandise?\u003c\/summary\u003e\n        \u003cdiv class=\"ysm-project-dropdown-content\"\u003e\n          \u003cp\u003e\n            Strong options include custom enamel pins, stickers, patches, acrylic charms, keychains, bookmarks, apparel, tote bags, gift boxes, stationery and launch event merchandise.\n          \u003c\/p\u003e\n        \u003c\/div\u003e\n      \u003c\/details\u003e\n\n      \u003cdetails\u003e\n        \u003csummary\u003eCan YourStuffMade.com support sustainable book launch products?\u003c\/summary\u003e\n        \u003cdiv class=\"ysm-project-dropdown-content\"\u003e\n          \u003cp\u003e\n            Yes. YourStuffMade.com can help publishers and authors create custom products through ethical manufacturing, sustainable product planning and quality-focused production.\n          \u003c\/p\u003e\n        \u003c\/div\u003e\n      \u003c\/details\u003e\n\n      \u003cdetails\u003e\n        \u003csummary\u003eHow do we start a custom book launch merchandise project with YourStuffMade.com?\u003c\/summary\u003e\n        \u003cdiv class=\"ysm-project-dropdown-content\"\u003e\n          \u003cp\u003e\n            Start by sharing your book title, launch date, audience, product ideas, artwork, quantity, delivery location and budget range. YourStuffMade.com can then recommend product options and production next steps.\n          \u003c\/p\u003e\n          \u003cp\u003e\u003ca class=\"ysm-project-link\" href=\"https:\/\/yourstuffmade.com\/collections\/custom-ethical-products\" rel=\"noopener\" target=\"_blank\"\u003eStart a book launch merch quote →\u003c\/a\u003e\u003c\/p\u003e\n        \u003c\/div\u003e\n      \u003c\/details\u003e\n    \u003c\/section\u003e\n\n    \u003csection class=\"ysm-project-contact ysm-reveal\"\u003e\n      \u003cp class=\"ysm-project-kicker\"\u003eLet’s collaborate\u003c\/p\u003e\n\n      \u003ch2\u003eCreate custom book launch merchandise your readers will remember\u003c\/h2\u003e\n\n      \u003cp\u003e\n        The Aurora Rising x YourStuffMade.com collaboration shows how sustainable product design and creative storytelling can amplify book launches into unforgettable reader experiences.\n      \u003c\/p\u003e\n\n      \u003cp\u003e\n        Whether you are launching a YA series, author tour, bookstore campaign, collector edition, book box, fan event or publishing activation, YourStuffMade.com can help turn your story into custom products readers want to keep.\n      \u003c\/p\u003e\n\n      \u003cdiv class=\"ysm-project-actions\"\u003e\n        \u003ca class=\"ysm-project-button ysm-project-button-primary\" href=\"https:\/\/yourstuffmade.com\/collections\/custom-ethical-products\" rel=\"noopener\" target=\"_blank\"\u003eStart a Book Launch Project\u003c\/a\u003e\n        \u003ca class=\"ysm-project-button ysm-project-button-secondary\" href=\"https:\/\/yourstuffmade.com\/collections\/custom-ethical-products\" rel=\"noopener\" target=\"_blank\"\u003eView product catalog\u003c\/a\u003e\n        \u003ca class=\"ysm-project-button ysm-project-button-secondary\" href=\"mailto:hi@yourstuffmade.com\" rel=\"noopener\" target=\"_blank\"\u003eEmail YourStuffMade.com\u003c\/a\u003e\n      \u003c\/div\u003e\n\n      \u003cp class=\"ysm-project-note\"\u003e\n        #YourStuffMade #AllenAndUnwin #AuroraRising #BookLaunch #PublishingMerchandise #SustainableMerch #BCorpCertified #YAAuthors #CreativeCollaboration #BookLovers #EthicalManufacturing #PublishingInnovation #FanMerchandise #ReaderEngagement\n      \u003c\/p\u003e\n    \u003c\/section\u003e\n\n  \u003c\/div\u003e\n\u003c\/article\u003e\n\n\u003cdiv class=\"ysm-lightbox\" id=\"ysmProjectLightbox\" aria-hidden=\"true\"\u003e\n  \u003cdiv class=\"ysm-lightbox-inner\"\u003e\n    \u003cbutton class=\"ysm-lightbox-close\" type=\"button\" aria-label=\"Close enlarged image\"\u003e×\u003c\/button\u003e\n    \u003cimg class=\"ysm-lightbox-img\" alt=\"Expanded Allen \u0026amp; Unwin Aurora Rising project gallery image\"\u003e\n  \u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003cscript\u003e\n  (function () {\n    var lightbox = document.getElementById('ysmProjectLightbox');\n    if (!lightbox) return;\n\n    var lightboxImg = lightbox.querySelector('.ysm-lightbox-img');\n    var closeBtn = lightbox.querySelector('.ysm-lightbox-close');\n    var galleryButtons = document.querySelectorAll('.ysm-project-gallery-item[data-full]');\n\n    function openLightbox(src, alt) {\n      lightboxImg.src = src;\n      lightboxImg.alt = alt || 'Expanded Allen \u0026 Unwin Aurora Rising project gallery image';\n      lightbox.classList.add('is-open');\n      lightbox.setAttribute('aria-hidden', 'false');\n      document.documentElement.style.overflow = 'hidden';\n    }\n\n    function closeLightbox() {\n      lightbox.classList.remove('is-open');\n      lightbox.setAttribute('aria-hidden', 'true');\n      lightboxImg.src = '';\n      document.documentElement.style.overflow = '';\n    }\n\n    galleryButtons.forEach(function (button) {\n      button.addEventListener('click', function () {\n        var img = button.querySelector('img');\n        openLightbox(button.getAttribute('data-full'), img ? 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