{"product_id":"allen-unwin-aurora-rising-book-launch-merchandise","title":"Allen \u0026 Unwin x YourStuffMade: merchandising sostenibile per il lancio del libro Aurora Rising","description":"\u003cstyle\u003e\n  html {\n    scroll-behavior: smooth;\n  }\n\n  html.ysm-project-page body .product,\n  body.ysm-project-page .product,\n  body:has(.ysm-project) .product,\n  html.ysm-project-page body .product.grid,\n  body.ysm-project-page .product.grid,\n  body:has(.ysm-project) .product.grid,\n  html.ysm-project-page body .product__info-wrapper,\n  body.ysm-project-page .product__info-wrapper,\n  body:has(.ysm-project) .product__info-wrapper,\n  html.ysm-project-page body .product__info-container,\n  body.ysm-project-page .product__info-container,\n  body:has(.ysm-project) .product__info-container,\n  html.ysm-project-page body .product__description,\n  body.ysm-project-page .product__description,\n  body:has(.ysm-project) .product__description,\n  html.ysm-project-page body .rte,\n  body.ysm-project-page .rte,\n  body:has(.ysm-project) .rte {\n    display: block !important;\n    width: 100% !important;\n    max-width: none !important;\n    min-width: 0 !important;\n    padding-left: 0 !important;\n    padding-right: 0 !important;\n  }\n\n  html.ysm-project-page body .product__media-wrapper,\n  body.ysm-project-page .product__media-wrapper,\n  body:has(.ysm-project) .product__media-wrapper,\n  html.ysm-project-page body .product__media-gallery,\n  body.ysm-project-page .product__media-gallery,\n  body:has(.ysm-project) .product__media-gallery,\n  html.ysm-project-page body media-gallery,\n  body.ysm-project-page media-gallery,\n  body:has(.ysm-project) media-gallery,\n  html.ysm-project-page body .product__title,\n  body.ysm-project-page .product__title,\n  body:has(.ysm-project) .product__title,\n  html.ysm-project-page body .price,\n  body.ysm-project-page .price,\n  body:has(.ysm-project) .price,\n  html.ysm-project-page body .product-form,\n  body.ysm-project-page .product-form,\n  body:has(.ysm-project) .product-form,\n  html.ysm-project-page body product-form,\n  body.ysm-project-page product-form,\n  body:has(.ysm-project) product-form,\n  html.ysm-project-page body variant-selects,\n  body.ysm-project-page variant-selects,\n  body:has(.ysm-project) variant-selects,\n  html.ysm-project-page body .shopify-payment-button,\n  body.ysm-project-page .shopify-payment-button,\n  body:has(.ysm-project) .shopify-payment-button,\n  html.ysm-project-page body .product__tax,\n  body.ysm-project-page .product__tax,\n  body:has(.ysm-project) .product__tax,\n  html.ysm-project-page body .product__inventory,\n  body.ysm-project-page .product__inventory,\n  body:has(.ysm-project) .product__inventory,\n  html.ysm-project-page body .product__sku,\n  body.ysm-project-page .product__sku,\n  body:has(.ysm-project) .product__sku,\n  html.ysm-project-page body .share-button,\n  body.ysm-project-page .share-button,\n  body:has(.ysm-project) .share-button {\n    display: none !important;\n  }\n\n  .ysm-project {\n    --ysm-green: #2e6b4a;\n    --ysm-dark: #1f2a22;\n    --ysm-muted: #637166;\n    --ysm-border: #d8ded6;\n    --ysm-soft: #eef4ed;\n    --ysm-cream: #f7f8f4;\n    --aurora-purple: #6b3dbb;\n    --aurora-blue: #263b8f;\n    --aurora-gold: #d9a83f;\n    --aurora-red: #c74848;\n    --aurora-space: #151829;\n    color: var(--ysm-dark);\n    line-height: 1.65;\n    width: min(1120px, calc(100vw - 36px));\n    max-width: 1120px;\n    margin: 0 auto;\n    font-family: inherit;\n  }\n\n  .ysm-project * {\n    box-sizing: border-box;\n  }\n\n  .ysm-project-wrap {\n    width: 100%;\n    max-width: 1120px;\n    margin: 0 auto;\n    padding: 0;\n  }\n\n  .ysm-project-hero,\n  .ysm-project-section,\n  .ysm-project-dropdowns,\n  .ysm-project-contact {\n    background: #ffffff;\n    border: 1px solid var(--ysm-border);\n    border-radius: 18px;\n    padding: 22px;\n    margin-bottom: 16px;\n    box-shadow: 0 4px 14px rgba(31, 42, 34, 0.04);\n    position: relative;\n    overflow: hidden;\n  }\n\n  .ysm-project-hero,\n  .ysm-project-contact {\n    background:\n      radial-gradient(circle at 8% 12%, rgba(107, 61, 187, .18), transparent 32%),\n      radial-gradient(circle at 92% 18%, rgba(217, 168, 63, .20), transparent 28%),\n      radial-gradient(circle at 72% 92%, rgba(38, 59, 143, .16), transparent 34%),\n      var(--ysm-cream);\n  }\n\n  .ysm-project-hero {\n    margin-top: 18px;\n  }\n\n  .ysm-project-hero::before {\n    content: \"\";\n    position: absolute;\n    inset: 0;\n    pointer-events: none;\n    background: linear-gradient(120deg, transparent 0%, rgba(255, 255, 255, .65) 45%, transparent 70%);\n    transform: translateX(-120%);\n    animation: ysmShimmer 7s ease-in-out infinite;\n  }\n\n  @keyframes ysmShimmer {\n    0%, 55% {\n      transform: translateX(-120%);\n    }\n\n    75%, 100% {\n      transform: translateX(120%);\n    }\n  }\n\n  .ysm-project-hero-grid {\n    display: grid;\n    grid-template-columns: minmax(0, 1.02fr) minmax(320px, .98fr);\n    gap: 22px;\n    align-items: center;\n    position: relative;\n    z-index: 1;\n  }\n\n  .ysm-project h1,\n  .ysm-project h2,\n  .ysm-project h3 {\n    color: var(--ysm-dark);\n    line-height: 1.16;\n    margin-top: 0;\n    word-break: normal;\n    overflow-wrap: normal;\n  }\n\n  .ysm-project h1 {\n    font-size: clamp(34px, 5vw, 58px);\n    letter-spacing: -0.04em;\n    margin-bottom: 14px;\n  }\n\n  .ysm-project h2 {\n    font-size: 30px;\n    margin-bottom: 10px;\n    letter-spacing: -0.02em;\n  }\n\n  .ysm-project h3 {\n    font-size: 21px;\n    margin-bottom: 10px;\n  }\n\n  .ysm-project p:last-child,\n  .ysm-project ul:last-child,\n  .ysm-project ol:last-child {\n    margin-bottom: 0;\n  }\n\n  .ysm-project-kicker {\n    color: var(--ysm-green);\n    font-weight: 900;\n    letter-spacing: .06em;\n    text-transform: uppercase;\n    font-size: 12px;\n    margin: 0 0 8px;\n  }\n\n  .ysm-project-intro {\n    font-size: 18px;\n    color: #3f4f42;\n    margin-bottom: 12px;\n  }\n\n  .ysm-project-muted {\n    color: var(--ysm-muted);\n  }\n\n  .ysm-project-actions {\n    display: flex;\n    flex-wrap: wrap;\n    gap: 10px;\n    margin-top: 18px;\n  }\n\n  .ysm-project-button {\n    display: inline-flex;\n    align-items: center;\n    justify-content: center;\n    border-radius: 999px;\n    padding: 12px 16px;\n    font-size: 14px;\n    font-weight: 900;\n    line-height: 1.2;\n    text-decoration: none;\n    border: 1px solid transparent;\n    transition: transform .18s ease, box-shadow .18s ease, background .18s ease;\n  }\n\n  .ysm-project-button:hover {\n    transform: translateY(-2px);\n    box-shadow: 0 8px 20px rgba(31, 42, 34, 0.14);\n  }\n\n  .ysm-project-button-primary {\n    background: var(--ysm-green) !important;\n    color: #ffffff !important;\n    border-color: var(--ysm-green) !important;\n    -webkit-text-fill-color: #ffffff !important;\n  }\n\n  .ysm-project-button-secondary {\n    background: #ffffff !important;\n    color: var(--ysm-dark) !important;\n    border-color: var(--ysm-border) !important;\n    -webkit-text-fill-color: var(--ysm-dark) !important;\n  }\n\n  .ysm-project a.ysm-project-button,\n  .ysm-project a.ysm-project-button:visited,\n  .ysm-project a.ysm-project-button:hover,\n  .ysm-project a.ysm-project-button:focus,\n  .ysm-project a.ysm-project-button:active {\n    text-decoration: none !important;\n  }\n\n  .ysm-project-hero-image {\n    margin: 0;\n    border: 1px solid var(--ysm-border);\n    background: #ffffff;\n    border-radius: 18px;\n    overflow: hidden;\n    padding: 10px;\n    position: relative;\n    transition: transform .22s ease, box-shadow .22s ease;\n  }\n\n  .ysm-project-hero-image:hover {\n    transform: translateY(-3px) rotate(-.3deg);\n    box-shadow: 0 18px 38px rgba(31, 42, 34, 0.12);\n  }\n\n  .ysm-project-hero-image-main {\n    width: 100%;\n    height: auto;\n    min-height: 360px;\n    display: block;\n    border-radius: 14px;\n    aspect-ratio: 4 \/ 3;\n    object-fit: cover;\n    object-position: center;\n    background: #ffffff;\n    border: 1px solid var(--ysm-border);\n  }\n\n  .ysm-project-caption {\n    font-size: 13px;\n    color: var(--ysm-muted);\n    margin-top: 8px;\n  }\n\n  .ysm-project-grid {\n    display: grid;\n    grid-template-columns: repeat(2, minmax(0, 1fr));\n    gap: 12px;\n    margin-top: 16px;\n  }\n\n  .ysm-project-three-grid {\n    display: grid;\n    grid-template-columns: repeat(3, minmax(0, 1fr));\n    gap: 12px;\n    margin-top: 16px;\n  }\n\n  .ysm-project-card,\n  .ysm-project-resource {\n    background: #ffffff;\n    border: 1px solid var(--ysm-border);\n    border-radius: 14px;\n    padding: 14px;\n    transition: transform .2s ease, box-shadow .2s ease, border-color .2s ease;\n  }\n\n  .ysm-project-card:hover,\n  .ysm-project-resource:hover {\n    transform: translateY(-3px);\n    border-color: #a7c957;\n    box-shadow: 0 12px 24px rgba(31, 42, 34, .08);\n  }\n\n  .ysm-project-card strong,\n  .ysm-project-resource strong {\n    display: block;\n    color: var(--ysm-green);\n    font-size: 14px;\n    margin-bottom: 4px;\n  }\n\n  .ysm-project-card p,\n  .ysm-project-resource p {\n    display: block;\n    color: var(--ysm-muted);\n    font-size: 14px;\n    line-height: 1.45;\n    margin: 0;\n  }\n\n  .ysm-project-highlight {\n    background: var(--ysm-soft);\n    border: 1px solid #a7c957;\n    border-radius: 16px;\n    padding: 16px;\n    margin-top: 14px;\n    transition: transform .2s ease, box-shadow .2s ease;\n  }\n\n  .ysm-project-highlight:hover {\n    transform: translateY(-2px);\n    box-shadow: 0 10px 22px rgba(46, 107, 74, .10);\n  }\n\n  .ysm-project-highlight strong {\n    color: var(--ysm-green);\n  }\n\n  .ysm-project-feature {\n    display: grid;\n    grid-template-columns: minmax(260px, 0.9fr) minmax(0, 1.1fr);\n    gap: 18px;\n    align-items: center;\n    margin-top: 16px;\n    background:\n      radial-gradient(circle at 15% 10%, rgba(107, 61, 187, .12), transparent 30%),\n      radial-gradient(circle at 85% 80%, rgba(217, 168, 63, .14), transparent 32%),\n      var(--ysm-cream);\n    border: 1px solid var(--ysm-border);\n    border-radius: 18px;\n    padding: 14px;\n  }\n\n  .ysm-project-feature img {\n    width: 100%;\n    height: auto;\n    display: block;\n    border-radius: 14px;\n    border: 1px solid var(--ysm-border);\n    aspect-ratio: 4 \/ 3;\n    object-fit: cover;\n    object-position: center;\n    background: #ffffff;\n    transition: transform .25s ease, box-shadow .25s ease;\n  }\n\n  .ysm-project-feature:hover img {\n    transform: scale(1.015);\n    box-shadow: 0 14px 28px rgba(31, 42, 34, .12);\n  }\n\n  .ysm-project-feature-icons {\n    display: flex;\n    flex-wrap: wrap;\n    gap: 8px;\n    margin-top: 14px;\n  }\n\n  .ysm-project-feature-icon {\n    background: #ffffff;\n    border: 1px solid var(--ysm-border);\n    color: #3f4f42;\n    border-radius: 999px;\n    padding: 7px 10px;\n    font-size: 13px;\n    font-weight: 800;\n    transition: transform .18s ease, border-color .18s ease;\n  }\n\n  .ysm-project-feature-icon:hover {\n    transform: translateY(-2px);\n    border-color: #a7c957;\n  }\n\n  .ysm-project-gallery {\n    display: grid;\n    grid-template-columns: repeat(3, minmax(0, 1fr));\n    gap: 12px;\n    margin-top: 16px;\n  }\n\n  .ysm-project-gallery-item {\n    appearance: none;\n    border: 1px solid var(--ysm-border);\n    background: #ffffff;\n    border-radius: 16px;\n    padding: 8px;\n    overflow: hidden;\n    margin: 0;\n    cursor: zoom-in;\n    display: block;\n    width: 100%;\n    position: relative;\n    transition: transform .2s ease, box-shadow .2s ease, border-color .2s ease;\n  }\n\n  .ysm-project-gallery-item::after {\n    content: \"Click to enlarge\";\n    position: absolute;\n    left: 14px;\n    right: 14px;\n    bottom: 14px;\n    background: rgba(31, 42, 34, .86);\n    color: #ffffff;\n    font-size: 12px;\n    font-weight: 900;\n    text-align: center;\n    border-radius: 999px;\n    padding: 6px 8px;\n    opacity: 0;\n    transform: translateY(8px);\n    transition: opacity .2s ease, transform .2s ease;\n    pointer-events: none;\n  }\n\n  .ysm-project-gallery-item:hover {\n    transform: translateY(-4px);\n    box-shadow: 0 16px 28px rgba(31, 42, 34, .12);\n    border-color: #a7c957;\n  }\n\n  .ysm-project-gallery-item:hover::after {\n    opacity: 1;\n    transform: translateY(0);\n  }\n\n  .ysm-project-gallery-item img {\n    width: 100%;\n    height: auto;\n    min-height: 240px;\n    display: block;\n    border-radius: 12px;\n    aspect-ratio: 1 \/ 1;\n    object-fit: cover;\n    object-position: center;\n    background: #ffffff;\n    border: 1px solid var(--ysm-border);\n    transition: transform .25s ease, filter .25s ease;\n  }\n\n  .ysm-project-gallery-item:hover img {\n    transform: scale(1.02);\n    filter: saturate(1.08) contrast(1.03);\n  }\n\n  .ysm-project-table-wrap {\n    overflow-x: auto;\n    margin-top: 14px;\n    border: 1px solid var(--ysm-border);\n    border-radius: 16px;\n    background: #ffffff;\n  }\n\n  .ysm-project-table {\n    width: 100%;\n    border-collapse: collapse;\n    min-width: 720px;\n  }\n\n  .ysm-project-table th,\n  .ysm-project-table td {\n    text-align: left;\n    padding: 13px 14px;\n    border-bottom: 1px solid var(--ysm-border);\n    font-size: 14px;\n    vertical-align: top;\n  }\n\n  .ysm-project-table th {\n    background: var(--ysm-soft);\n    color: var(--ysm-dark);\n    font-weight: 900;\n  }\n\n  .ysm-project-table td {\n    color: #3f4f42;\n  }\n\n  .ysm-project-table tbody tr:hover {\n    background: #f7f8f4;\n  }\n\n  .ysm-project-table tr:last-child td {\n    border-bottom: 0;\n  }\n\n  .ysm-project-dropdowns details {\n    border: 1px solid var(--ysm-border);\n    border-radius: 15px;\n    overflow: hidden;\n    background: #ffffff;\n    transition: border-color .2s ease, box-shadow .2s ease;\n  }\n\n  .ysm-project-dropdowns details:hover {\n    border-color: #a7c957;\n    box-shadow: 0 10px 22px rgba(31, 42, 34, .05);\n  }\n\n  .ysm-project-dropdowns details + details {\n    margin-top: 10px;\n  }\n\n  .ysm-project-dropdowns summary {\n    cursor: pointer;\n    list-style: none;\n    padding: 14px 16px;\n    background: var(--ysm-soft);\n    color: var(--ysm-dark);\n    font-weight: 900;\n    position: relative;\n    padding-right: 48px;\n  }\n\n  .ysm-project-dropdowns summary::-webkit-details-marker {\n    display: none;\n  }\n\n  .ysm-project-dropdowns summary::after {\n    content: \"+\";\n    position: absolute;\n    right: 16px;\n    top: 50%;\n    transform: translateY(-50%);\n    color: var(--ysm-green);\n    font-size: 22px;\n    font-weight: 900;\n    line-height: 1;\n  }\n\n  .ysm-project-dropdowns details[open] summary::after {\n    content: \"–\";\n  }\n\n  .ysm-project-dropdown-content {\n    padding: 16px;\n    background: #ffffff;\n    border-top: 1px solid var(--ysm-border);\n  }\n\n  .ysm-project-link {\n    color: var(--ysm-green);\n    font-weight: 900;\n    text-decoration: underline;\n    text-underline-offset: 3px;\n  }\n\n  .ysm-project-note {\n    font-size: 13px;\n    color: var(--ysm-muted);\n    margin-top: 10px;\n  }\n\n  .ysm-lightbox {\n    position: fixed;\n    inset: 0;\n    z-index: 999999;\n    background: rgba(10, 15, 12, .88);\n    display: none;\n    align-items: center;\n    justify-content: center;\n    padding: 22px;\n  }\n\n  .ysm-lightbox.is-open {\n    display: flex;\n  }\n\n  .ysm-lightbox-inner {\n    position: relative;\n    width: min(1100px, 94vw);\n    max-height: 92vh;\n    animation: ysmLightboxIn .18s ease both;\n  }\n\n  @keyframes ysmLightboxIn {\n    from {\n      opacity: 0;\n      transform: scale(.96) translateY(8px);\n    }\n\n    to {\n      opacity: 1;\n      transform: scale(1) translateY(0);\n    }\n  }\n\n  .ysm-lightbox-img {\n    width: 100%;\n    max-height: 86vh;\n    object-fit: contain;\n    display: block;\n    background: #ffffff;\n    border-radius: 18px;\n    border: 1px solid rgba(255,255,255,.25);\n    box-shadow: 0 30px 70px rgba(0,0,0,.40);\n  }\n\n  .ysm-lightbox-close {\n    position: absolute;\n    top: -14px;\n    right: -14px;\n    width: 42px;\n    height: 42px;\n    border: 0;\n    border-radius: 999px;\n    background: #ffffff;\n    color: var(--ysm-dark);\n    font-size: 24px;\n    line-height: 1;\n    font-weight: 900;\n    cursor: pointer;\n    box-shadow: 0 8px 20px rgba(0,0,0,.28);\n  }\n\n  .ysm-reveal {\n    opacity: 0;\n    transform: translateY(18px);\n    transition: opacity .55s ease, transform .55s ease;\n  }\n\n  .ysm-reveal.is-visible {\n    opacity: 1;\n    transform: translateY(0);\n  }\n\n  @media (prefers-reduced-motion: reduce) {\n    .ysm-project *,\n    .ysm-reveal,\n    .ysm-project-hero::before {\n      animation: none !important;\n      transition: none !important;\n    }\n\n    .ysm-reveal {\n      opacity: 1;\n      transform: none;\n    }\n  }\n\n  @media (max-width: 920px) {\n    .ysm-project-hero-grid,\n    .ysm-project-grid,\n    .ysm-project-feature {\n      grid-template-columns: 1fr;\n    }\n\n    .ysm-project-three-grid,\n    .ysm-project-gallery {\n      grid-template-columns: repeat(2, minmax(0, 1fr));\n    }\n  }\n\n  @media (max-width: 749px) {\n    .ysm-project {\n      width: min(100%, calc(100vw - 24px));\n    }\n\n    .ysm-project-hero,\n    .ysm-project-section,\n    .ysm-project-dropdowns,\n    .ysm-project-contact {\n      padding: 18px;\n    }\n\n    .ysm-project h1 {\n      font-size: 34px;\n    }\n\n    .ysm-project h2 {\n      font-size: 25px;\n    }\n\n    .ysm-project-three-grid,\n    .ysm-project-gallery {\n      grid-template-columns: 1fr;\n    }\n\n    .ysm-project-button {\n      width: 100%;\n    }\n\n    .ysm-project-hero-image-main,\n    .ysm-project-gallery-item img {\n      min-height: 220px;\n    }\n\n    .ysm-lightbox {\n      padding: 12px;\n    }\n\n    .ysm-lightbox-close {\n      top: 8px;\n      right: 8px;\n    }\n  }\n\u003c\/style\u003e\n\n\u003carticle class=\"ysm-project\"\u003e\n  \u003cdiv class=\"ysm-project-wrap\"\u003e\n\n    \u003csection class=\"ysm-project-hero ysm-reveal\"\u003e\n      \u003cdiv class=\"ysm-project-hero-grid\"\u003e\n        \u003cdiv\u003e\n          \u003cp class=\"ysm-project-kicker\"\u003eProgetto di merchandising per il lancio editoriale\u003c\/p\u003e\n\n          \u003ch1\u003eAllen \u0026amp; Unwin x YourStuffMade: Merchandising sostenibile per il lancio del libro Aurora Rising\u003c\/h1\u003e\n\n          \u003cp class=\"ysm-project-intro\"\u003e\n            Allen \u0026amp; Unwin ha collaborato con YourStuffMade.com per creare merchandising sostenibile personalizzato per il lancio di \u003cem\u003eAurora Rising\u003c\/em\u003e, il titolo YA di fantascienza di Amie Kaufman e Jay Kristoff.\n          \u003c\/p\u003e\n\n          \u003cp class=\"ysm-project-muted\"\u003e\n            L'obiettivo era trasformare un lancio di libro in un'esperienza immersiva per i fan con merchandising editoriale personalizzato, design creativo, produzione etica e prodotti pronti per il lancio ispirati all'universo di Aurora.\n          \u003c\/p\u003e\n\n          \u003cdiv class=\"ysm-project-actions\"\u003e\n            \u003ca class=\"ysm-project-button ysm-project-button-primary\" href=\"https:\/\/yourstuffmade.com\/collections\/custom-ethical-products\" rel=\"noopener\" target=\"_blank\"\u003eAvvia un progetto di lancio libro\u003c\/a\u003e\n            \u003ca class=\"ysm-project-button ysm-project-button-secondary\" href=\"#ysm-project-overview\"\u003eVisualizza panoramica del progetto\u003c\/a\u003e\n            \u003ca class=\"ysm-project-button ysm-project-button-secondary\" href=\"https:\/\/www.allenandunwin.com\/browse\/book\/Amie-Kaufman-and-Jay-Kristoff-Aurora-Rising%3A-The-Aurora-Cycle-1-9781761069093\" rel=\"noopener\" target=\"_blank\"\u003eVisualizza Aurora Rising\u003c\/a\u003e\n          \u003c\/div\u003e\n        \u003c\/div\u003e\n\n        \u003cfigure class=\"ysm-project-hero-image\"\u003e\n          \u003cimg class=\"ysm-project-hero-image-main\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1808\/7797\/files\/Allen_Unwin_x_Pinlord-_Bringing_Aurora_Rising_to_Life_with_Custom_Sustainable_Merchandise_2.jpg?v=1756701559\" alt=\"Merchandising personalizzato sostenibile per il lancio del libro Aurora Rising di Allen \u0026amp; Unwin creato da YourStuffMade.com\" loading=\"eager\" width=\"900\" height=\"675\"\u003e\n          \u003cfigcaption class=\"ysm-project-caption\"\u003e\n            Merchandising editoriale sostenibile personalizzato e prodotti per il lancio del libro creati da YourStuffMade.com per la campagna Aurora Rising di Allen \u0026amp; Unwin.\n          \u003c\/figcaption\u003e\n        \u003c\/figure\u003e\n      \u003c\/div\u003e\n    \u003c\/section\u003e\n\n    \u003csection class=\"ysm-project-section ysm-reveal\" id=\"ysm-project-overview\"\u003e\n      \u003cp class=\"ysm-project-kicker\"\u003ePanoramica del progetto\u003c\/p\u003e\n\n      \u003ch2\u003eCome YourStuffMade.com ha aiutato a dare vita ad Aurora Rising oltre la pagina\u003c\/h2\u003e\n\n      \u003cp\u003e\n        I libri sono più di parole su una pagina — sono portali verso nuovi mondi, idee e immaginazioni. Per il lancio di \u003cem\u003eAurora Rising\u003c\/em\u003e, Allen \u0026amp; Unwin aveva bisogno di più del marketing tradizionale. La campagna richiedeva un'esperienza immersiva che catturasse lo spirito del libro e si connettesse con i lettori YA.\n      \u003c\/p\u003e\n\n      \u003cp\u003e\n        YourStuffMade.com ha supportato il lancio con branding creativo, design personalizzato del merchandising, prototipazione, produzione sostenibile e consulenza strategica per trasformare l'uscita in un momento memorabile per i fan.\n      \u003c\/p\u003e\n\n      \u003cdiv class=\"ysm-project-grid\"\u003e\n        \u003cdiv class=\"ysm-project-card\"\u003e\n          \u003cstrong\u003eLa sfida\u003c\/strong\u003e\n          \u003cp\u003eCreare merchandising per il lancio che catturasse l'energia, la costruzione del mondo e l'entusiasmo dei fan dietro Aurora Rising.\u003c\/p\u003e\n        \u003c\/div\u003e\n\n        \u003cdiv class=\"ysm-project-card\"\u003e\n          \u003cstrong\u003eLa soluzione\u003c\/strong\u003e\n          \u003cp\u003eProgettare e produrre merchandising editoriale sostenibile personalizzato, prodotti per il lancio e collezionabili pensati per i fan.\u003c\/p\u003e\n        \u003c\/div\u003e\n\n        \u003cdiv class=\"ysm-project-card\"\u003e\n          \u003cstrong\u003eIl ruolo di YourStuffMade.com\u003c\/strong\u003e\n          \u003cp\u003eSupportare la direzione creativa, il design personalizzato del prodotto, la produzione sostenibile, la strategia di lancio e la consulenza sulla produzione.\u003c\/p\u003e\n        \u003c\/div\u003e\n\n        \u003cdiv class=\"ysm-project-card\"\u003e\n          \u003cstrong\u003eIl risultato\u003c\/strong\u003e\n          \u003cp\u003eUn'esperienza di lancio del libro che ha aiutato i lettori a interagire con l'universo di Aurora in modo più tangibile e memorabile.\u003c\/p\u003e\n        \u003c\/div\u003e\n      \u003c\/div\u003e\n\n      \u003cdiv class=\"ysm-project-highlight\"\u003e\n        \u003cp\u003e\n          \u003cstrong\u003eObiettivo del progetto:\u003c\/strong\u003e creare merchandising personalizzato per il lancio del libro che aiutasse a trasformare \u003cem\u003eAurora Rising\u003c\/em\u003e da un'attesa uscita YA in un'esperienza condivisa tra fan.\n        \u003c\/p\u003e\n      \u003c\/div\u003e\n    \u003c\/section\u003e\n\n    \u003csection class=\"ysm-project-section ysm-reveal\" id=\"ysm-project-launch-experience\"\u003e\n      \u003cp class=\"ysm-project-kicker\"\u003eEsperienza di lancio del libro\u003c\/p\u003e\n\n      \u003ch2\u003eCreare un lancio di libro YA multisensoriale con merchandising personalizzato\u003c\/h2\u003e\n\n      \u003cdiv class=\"ysm-project-feature\"\u003e\n        \u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1808\/7797\/products\/allen-and-unwin-project-default-title-allen-and-unwin-publishing-aurora-rising-30988845285489.webp?v=1743679770\" alt=\"Merchandising personalizzato per l'editoria e prodotti per il lancio del libro Aurora Rising di YourStuffMade.com\" loading=\"lazy\" width=\"700\" height=\"525\"\u003e\n\n        \u003cdiv\u003e\n          \u003cp class=\"ysm-project-intro\"\u003e\n            Le grandi campagne editoriali aiutano i lettori a sentirsi come se stessero entrando nel mondo del libro.\n          \u003c\/p\u003e\n\n          \u003cp class=\"ysm-project-muted\"\u003e\n            YourStuffMade.com ha aiutato Allen \u0026amp; Unwin a trasformare il lancio di Aurora Rising in un'esperienza più immersiva con merchandising accattivante, produzione sostenibile e dettagli di prodotto pensati per i fan YA.\n          \u003c\/p\u003e\n\n          \u003cdiv class=\"ysm-project-feature-icons\"\u003e\n            \u003cspan class=\"ysm-project-feature-icon\"\u003eMerchandising per il lancio del libro\u003c\/span\u003e\n            \u003cspan class=\"ysm-project-feature-icon\"\u003eProdotti per fan YA\u003c\/span\u003e\n            \u003cspan class=\"ysm-project-feature-icon\"\u003eCollezionabili personalizzati\u003c\/span\u003e\n            \u003cspan class=\"ysm-project-feature-icon\"\u003eProduzione sostenibile\u003c\/span\u003e\n          \u003c\/div\u003e\n        \u003c\/div\u003e\n      \u003c\/div\u003e\n\n      \u003cdiv class=\"ysm-project-highlight\"\u003e\n        \u003cp\u003e\n          \u003cstrong\u003ePerché ha funzionato:\u003c\/strong\u003e la campagna ha combinato narrazione, design visivo e merchandising sostenibile per aiutare i lettori a vivere l'universo di Aurora prima, durante e dopo il lancio.\n        \u003c\/p\u003e\n      \u003c\/div\u003e\n    \u003c\/section\u003e\n\n    \u003csection class=\"ysm-project-section ysm-reveal\" id=\"ysm-project-gallery\"\u003e\n      \u003cp class=\"ysm-project-kicker\"\u003eMedia del progetto\u003c\/p\u003e\n\n      \u003ch2\u003eGalleria del progetto Allen \u0026amp; Unwin x Aurora Rising x YourStuffMade.com\u003c\/h2\u003e\n\n      \u003cp\u003e\n        La galleria qui sotto mostra merchandising editoriale personalizzato Aurora Rising, prodotti per il lancio del libro, collezionabili per fan e visual della campagna dalla collaborazione Allen \u0026amp; Unwin x YourStuffMade.com. Clicca su qualsiasi immagine per ingrandire.\n      \u003c\/p\u003e\n\n      \u003cdiv class=\"ysm-project-gallery\"\u003e\n        \u003cbutton class=\"ysm-project-gallery-item\" type=\"button\" data-full=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1808\/7797\/files\/Allen_Unwin_x_Pinlord-_Bringing_Aurora_Rising_to_Life_with_Custom_Sustainable_Merchandise_2.jpg?v=1756701559\"\u003e\n          \u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1808\/7797\/files\/Allen_Unwin_x_Pinlord-_Bringing_Aurora_Rising_to_Life_with_Custom_Sustainable_Merchandise_2.jpg?v=1756701559\" alt=\"Immagine principale del merchandising personalizzato per il lancio del libro Allen \u0026amp; Unwin Aurora Rising di YourStuffMade.com\" loading=\"lazy\" width=\"600\" height=\"600\"\u003e\n        \u003c\/button\u003e\n\n        \u003cbutton class=\"ysm-project-gallery-item\" type=\"button\" data-full=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1808\/7797\/products\/allen-and-unwin-project-default-title-allen-and-unwin-publishing-aurora-rising-30988845285489.webp?v=1743679770\"\u003e\n          \u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1808\/7797\/products\/allen-and-unwin-project-default-title-allen-and-unwin-publishing-aurora-rising-30988845285489.webp?v=1743679770\" alt=\"Libri e merchandising per il lancio di Aurora Rising di YourStuffMade.com\" loading=\"lazy\" width=\"600\" height=\"600\"\u003e\n        \u003c\/button\u003e\n\n        \u003cbutton class=\"ysm-project-gallery-item\" type=\"button\" data-full=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1808\/7797\/products\/allen-and-unwin-project-default-title-allen-and-unwin-publishing-aurora-rising-30988845318257.webp?v=1743679801\"\u003e\n          \u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1808\/7797\/products\/allen-and-unwin-project-default-title-allen-and-unwin-publishing-aurora-rising-30988845318257.webp?v=1743679801\" alt=\"Logo editoriale Allen \u0026amp; Unwin per il progetto merchandising del lancio di Aurora Rising\" loading=\"lazy\" width=\"600\" height=\"600\"\u003e\n        \u003c\/button\u003e\n\n        \u003cbutton class=\"ysm-project-gallery-item\" type=\"button\" data-full=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1808\/7797\/products\/allen-and-unwin-project-default-title-allen-and-unwin-publishing-aurora-rising-30988845351025.webp?v=1756701559\"\u003e\n          \u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1808\/7797\/products\/allen-and-unwin-project-default-title-allen-and-unwin-publishing-aurora-rising-30988845351025.webp?v=1756701559\" alt=\"Adesivi personalizzati delle fazioni Aurora Rising e collezionabili per il lancio del libro di YourStuffMade.com\" loading=\"lazy\" width=\"600\" height=\"600\"\u003e\n        \u003c\/button\u003e\n\n        \u003cbutton class=\"ysm-project-gallery-item\" type=\"button\" data-full=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1808\/7797\/products\/allen-and-unwin-project-default-title-allen-and-unwin-publishing-aurora-rising-30988845383793.webp?v=1756701559\"\u003e\n          \u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1808\/7797\/products\/allen-and-unwin-project-default-title-allen-and-unwin-publishing-aurora-rising-30988845383793.webp?v=1756701559\" alt=\"Merchandising personalizzato con adesivi Aurora Rising su borraccia di YourStuffMade.com\" loading=\"lazy\" width=\"600\" height=\"600\"\u003e\n        \u003c\/button\u003e\n\n        \u003cbutton class=\"ysm-project-gallery-item\" type=\"button\" data-full=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1808\/7797\/products\/allen-and-unwin-project-default-title-allen-and-unwin-publishing-aurora-rising-30988845416561.webp?v=1756701559\"\u003e\n          \u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1808\/7797\/products\/allen-and-unwin-project-default-title-allen-and-unwin-publishing-aurora-rising-30988845416561.webp?v=1756701559\" alt=\"Merchandising personalizzato per il lancio di Aurora Rising e prodotti per la campagna fan di YourStuffMade.com\" loading=\"lazy\" width=\"600\" height=\"600\"\u003e\n        \u003c\/button\u003e\n\n        \u003cbutton class=\"ysm-project-gallery-item\" type=\"button\" data-full=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1808\/7797\/products\/allen-and-unwin-project-default-title-allen-and-unwin-publishing-aurora-rising-30988845449329.webp?v=1756701559\"\u003e\n          \u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1808\/7797\/products\/allen-and-unwin-project-default-title-allen-and-unwin-publishing-aurora-rising-30988845449329.webp?v=1756701559\" alt=\"Merchandising personalizzato con spilla smaltata e segnalibro Aurora Rising di YourStuffMade.com\" loading=\"lazy\" width=\"600\" height=\"600\"\u003e\n        \u003c\/button\u003e\n\n        \u003cbutton class=\"ysm-project-gallery-item\" type=\"button\" data-full=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1808\/7797\/files\/Allen_Unwin_x_Pinlord-_Bringing_Aurora_Rising_to_Life_with_Custom_Sustainable_Merchandise.jpg?v=1756701534\"\u003e\n          \u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1808\/7797\/files\/Allen_Unwin_x_Pinlord-_Bringing_Aurora_Rising_to_Life_with_Custom_Sustainable_Merchandise.jpg?v=1756701534\" alt=\"Esposizione per eventi editoriali e campagna di lancio del libro Allen \u0026amp; Unwin di YourStuffMade.com\" loading=\"lazy\" width=\"600\" height=\"600\"\u003e\n        \u003c\/button\u003e\n      \u003c\/div\u003e\n    \u003c\/section\u003e\n\n    \u003csection class=\"ysm-project-section ysm-reveal\" id=\"ysm-project-deliverables\"\u003e\n      \u003cp class=\"ysm-project-kicker\"\u003eConsegne del progetto\u003c\/p\u003e\n\n      \u003ch2\u003eCosa ha fornito YourStuffMade.com per Allen \u0026amp; Unwin\u003c\/h2\u003e\n\n      \u003cp\u003e\n        YourStuffMade.com ha fornito supporto creativo, di produzione e consulenza end-to-end per dare vita a Aurora Rising attraverso merchandising sostenibile e focalizzato sui fan per il lancio del libro.\n      \u003c\/p\u003e\n\n      \u003cdiv class=\"ysm-project-table-wrap\"\u003e\n        \u003ctable class=\"ysm-project-table\"\u003e\n          \u003cthead\u003e\n            \u003ctr\u003e\n              \u003cth\u003eConsegna\u003c\/th\u003e\n              \u003cth\u003eScopo\u003c\/th\u003e\n              \u003cth\u003ePerché era importante\u003c\/th\u003e\n            \u003c\/tr\u003e\n          \u003c\/thead\u003e\n\n          \u003ctbody\u003e\n            \u003ctr\u003e\n              \u003ctd\u003e\u003cstrong\u003eBranding e direzione creativa\u003c\/strong\u003e\u003c\/td\u003e\n              \u003ctd\u003eSviluppare un'identità di lancio audace e coinvolgente ispirata all'universo di Aurora.\u003c\/td\u003e\n              \u003ctd\u003eHa aiutato il merchandising a risultare in linea con la scala, il tono e l'immaginazione del libro.\u003c\/td\u003e\n            \u003c\/tr\u003e\n\n            \u003ctr\u003e\n              \u003ctd\u003e\u003cstrong\u003eDesign di prodotto personalizzato\u003c\/strong\u003e\u003c\/td\u003e\n              \u003ctd\u003eCreare merchandising e visual per il lancio ispirati a Aurora Rising.\u003c\/td\u003e\n              \u003ctd\u003eHa dato ai fan prodotti tangibili che estendevano la storia oltre l'esperienza di lettura.\u003c\/td\u003e\n            \u003c\/tr\u003e\n\n            \u003ctr\u003e\n              \u003ctd\u003e\u003cstrong\u003ePrototipazione di merchandising personalizzato\u003c\/strong\u003e\u003c\/td\u003e\n              \u003ctd\u003eTrasformare idee di abbigliamento a tema, collezionabili, adesivi e packaging in prodotti producibili.\u003c\/td\u003e\n              \u003ctd\u003eHa aiutato gli articoli finali a risultare rifiniti, pronti per il lancio e in linea con le aspettative del pubblico.\u003c\/td\u003e\n            \u003c\/tr\u003e\n\n            \u003ctr\u003e\n              \u003ctd\u003e\u003cstrong\u003eProduzione sostenibile\u003c\/strong\u003e\u003c\/td\u003e\n              \u003ctd\u003eProdurre merchandising per il lancio del libro attraverso pratiche di produzione responsabili.\u003c\/td\u003e\n              \u003ctd\u003eHa supportato una campagna editoriale più eco-consapevole senza compromettere qualità o attrattiva per i fan.\u003c\/td\u003e\n            \u003c\/tr\u003e\n\n            \u003ctr\u003e\n              \u003ctd\u003e\u003cstrong\u003eConsulenza strategica\u003c\/strong\u003e\u003c\/td\u003e\n              \u003ctd\u003eAllineare ogni prodotto e elemento di branding con il libro, il pubblico e gli obiettivi della campagna.\u003c\/td\u003e\n              \u003ctd\u003eHa aiutato la campagna a risultare coerente, mirata e preziosa per i fan YA.\u003c\/td\u003e\n            \u003c\/tr\u003e\n\n            \u003ctr\u003e\n              \u003ctd\u003e\u003cstrong\u003eEsperienza di unboxing e lancio\u003c\/strong\u003e\u003c\/td\u003e\n              \u003ctd\u003eCreare momenti di prodotto multisensoriali che aggiungessero entusiasmo intorno all'uscita.\u003c\/td\u003e\n              \u003ctd\u003eHa contribuito a creare attesa, entusiasmo nella comunità e coinvolgimento dei lettori.\u003c\/td\u003e\n            \u003c\/tr\u003e\n          \u003c\/tbody\u003e\n        \u003c\/table\u003e\n      \u003c\/div\u003e\n    \u003c\/section\u003e\n\n    \u003csection class=\"ysm-project-section ysm-reveal\" id=\"ysm-project-reader-engagement\"\u003e\n      \u003cp class=\"ysm-project-kicker\"\u003eCoinvolgimento dei lettori\u003c\/p\u003e\n\n      \u003ch2\u003eAiutare i fan YA a connettersi con l'universo di Aurora\u003c\/h2\u003e\n\n      \u003cp\u003e\n        Il lancio di Aurora Rising è stato più di una semplice uscita. È stata un'opportunità per creare un momento condiviso tra i fan attraverso merchandising che i lettori potevano collezionare, indossare, esporre e ricordare.\n      \u003c\/p\u003e\n\n      \u003cdiv class=\"ysm-project-three-grid\"\u003e\n        \u003cdiv class=\"ysm-project-card\"\u003e\n          \u003cstrong\u003eAttesa per il lancio\u003c\/strong\u003e\n          \u003cp\u003eIl merchandising ha contribuito a creare entusiasmo prima e durante l'uscita del libro.\u003c\/p\u003e\n        \u003c\/div\u003e\n\n        \u003cdiv class=\"ysm-project-card\"\u003e\n          \u003cstrong\u003eRicordi per i lettori\u003c\/strong\u003e\n          \u003cp\u003eI prodotti personalizzati hanno dato ai fan un modo per mantenere vicino il mondo di Aurora Rising dopo la lettura.\u003c\/p\u003e\n        \u003c\/div\u003e\n\n        \u003cdiv class=\"ysm-project-card\"\u003e\n          \u003cstrong\u003eEntusiasmo della comunità di lettori\u003c\/strong\u003e\n          \u003cp\u003eI prodotti di lancio hanno creato più momenti da condividere online e di persona per i lettori.\u003c\/p\u003e\n        \u003c\/div\u003e\n\n        \u003cdiv class=\"ysm-project-card\"\u003e\n          \u003cstrong\u003eNarrazione immersiva\u003c\/strong\u003e\n          \u003cp\u003eIl merchandising ha unito identità visiva, costruzione del mondo e fandom in un formato tangibile.\u003c\/p\u003e\n        \u003c\/div\u003e\n\n        \u003cdiv class=\"ysm-project-card\"\u003e\n          \u003cstrong\u003eMerchandising sostenibile per libri\u003c\/strong\u003e\n          \u003cp\u003eIl design di prodotto eco-consapevole ha aiutato ad allineare il merchandising editoriale alle aspettative moderne dei lettori.\u003c\/p\u003e\n        \u003c\/div\u003e\n\n        \u003cdiv class=\"ysm-project-card\"\u003e\n          \u003cstrong\u003eSupporto per editori\u003c\/strong\u003e\n          \u003cp\u003eYourStuffMade.com ha semplificato il percorso dall’idea di campagna ai prodotti personalizzati finiti.\u003c\/p\u003e\n        \u003c\/div\u003e\n      \u003c\/div\u003e\n    \u003c\/section\u003e\n\n    \u003csection class=\"ysm-project-section ysm-reveal\" id=\"ysm-project-results\"\u003e\n      \u003cp class=\"ysm-project-kicker\"\u003eRisultati del progetto\u003c\/p\u003e\n\n      \u003ch2\u003eRisultati della collaborazione Allen \u0026amp; Unwin x YourStuffMade.com\u003c\/h2\u003e\n\n      \u003cp\u003e\n        La collaborazione Allen \u0026amp; Unwin x YourStuffMade.com ha mostrato come design sostenibile, narrazione e strategia creativa possano trasformare i lanci di libri in esperienze memorabili per i fan.\n      \u003c\/p\u003e\n\n      \u003cdiv class=\"ysm-project-three-grid\"\u003e\n        \u003cdiv class=\"ysm-project-card\"\u003e\n          \u003cstrong\u003eLancio di libro distintivo\u003c\/strong\u003e\n          \u003cp\u003eIl merchandising personalizzato ha aiutato il lancio di Aurora Rising a distinguersi in un mercato YA competitivo.\u003c\/p\u003e\n        \u003c\/div\u003e\n\n        \u003cdiv class=\"ysm-project-card\"\u003e\n          \u003cstrong\u003eMaggiore coinvolgimento dei fan\u003c\/strong\u003e\n          \u003cp\u003eMerchandising e branding hanno amplificato l’attesa, l’entusiasmo dei lettori e il buzz della comunità.\u003c\/p\u003e\n        \u003c\/div\u003e\n\n        \u003cdiv class=\"ysm-project-card\"\u003e\n          \u003cstrong\u003eLeadership nella sostenibilità\u003c\/strong\u003e\n          \u003cp\u003eIl progetto ha dimostrato come le campagne editoriali possano usare il merchandising in modo più responsabile.\u003c\/p\u003e\n        \u003c\/div\u003e\n\n        \u003cdiv class=\"ysm-project-card\"\u003e\n          \u003cstrong\u003eNarrazione attraverso il design\u003c\/strong\u003e\n          \u003cp\u003eI prodotti hanno aiutato a tradurre l’universo di Aurora in dettagli di design tangibili per i fan.\u003c\/p\u003e\n        \u003c\/div\u003e\n\n        \u003cdiv class=\"ysm-project-card\"\u003e\n          \u003cstrong\u003eEsperienza di lancio immersiva\u003c\/strong\u003e\n          \u003cp\u003eIl lancio è diventato più di una semplice uscita — è diventato un’esperienza condivisa per i lettori.\u003c\/p\u003e\n        \u003c\/div\u003e\n\n        \u003cdiv class=\"ysm-project-card\"\u003e\n          \u003cstrong\u003eSupporto creativo per l’editoria\u003c\/strong\u003e\n          \u003cp\u003eYourStuffMade.com ha unito design del prodotto, produzione e strategia di lancio in un unico flusso di lavoro.\u003c\/p\u003e\n        \u003c\/div\u003e\n      \u003c\/div\u003e\n    \u003c\/section\u003e\n\n    \u003csection class=\"ysm-project-section ysm-reveal\" id=\"ysm-project-brand-links\"\u003e\n      \u003cp class=\"ysm-project-kicker\"\u003eLink rilevanti a libri e prodotti\u003c\/p\u003e\n\n      \u003ch2\u003eEsplora Allen \u0026amp; Unwin, Aurora Rising e merchandising editoriale personalizzato\u003c\/h2\u003e\n\n      \u003cdiv class=\"ysm-project-three-grid\"\u003e\n        \u003cdiv class=\"ysm-project-resource\"\u003e\n          \u003cstrong\u003eAllen \u0026amp; Unwin\u003c\/strong\u003e\n          \u003cp\u003eEsplora uno dei principali editori indipendenti australiani e il suo catalogo di libri.\u003c\/p\u003e\n          \u003cp\u003e\u003ca class=\"ysm-project-link\" href=\"https:\/\/www.allenandunwin.com\/\" rel=\"noopener\" target=\"_blank\"\u003eVisita Allen \u0026amp; Unwin →\u003c\/a\u003e\u003c\/p\u003e\n        \u003c\/div\u003e\n\n        \u003cdiv class=\"ysm-project-resource\"\u003e\n          \u003cstrong\u003eAurora Rising\u003c\/strong\u003e\n          \u003cp\u003eVisualizza la pagina ufficiale Allen \u0026amp; Unwin per Aurora Rising: The Aurora Cycle 1.\u003c\/p\u003e\n          \u003cp\u003e\u003ca class=\"ysm-project-link\" href=\"https:\/\/www.allenandunwin.com\/browse\/book\/Amie-Kaufman-and-Jay-Kristoff-Aurora-Rising%3A-The-Aurora-Cycle-1-9781761069093\" rel=\"noopener\" target=\"_blank\"\u003eVisualizza Aurora Rising →\u003c\/a\u003e\u003c\/p\u003e\n        \u003c\/div\u003e\n\n        \u003cdiv class=\"ysm-project-resource\"\u003e\n          \u003cstrong\u003eProdotti personalizzati YourStuffMade.com\u003c\/strong\u003e\n          \u003cp\u003eSfoglia opzioni di merchandising personalizzato per editori, autori, campagne per fan e lanci di libri.\u003c\/p\u003e\n          \u003cp\u003e\u003ca class=\"ysm-project-link\" href=\"https:\/\/yourstuffmade.com\/collections\/custom-ethical-products\" rel=\"noopener\" target=\"_blank\"\u003eSfoglia prodotti personalizzati →\u003c\/a\u003e\u003c\/p\u003e\n        \u003c\/div\u003e\n\n        \u003cdiv class=\"ysm-project-resource\"\u003e\n          \u003cstrong\u003eCatalogo prodotti YourStuffMade.com\u003c\/strong\u003e\n          \u003cp\u003eEsplora idee prodotto per lanci di libri, campagne di autori, librerie ed eventi editoriali.\u003c\/p\u003e\n          \u003cp\u003e\u003ca class=\"ysm-project-link\" href=\"https:\/\/yourstuffmade.com\/collections\/custom-ethical-products\" rel=\"noopener\" target=\"_blank\"\u003eVisualizza catalogo prodotti →\u003c\/a\u003e\u003c\/p\u003e\n        \u003c\/div\u003e\n\n        \u003cdiv class=\"ysm-project-resource\"\u003e\n          \u003cstrong\u003eSpille smaltate personalizzate\u003c\/strong\u003e\n          \u003cp\u003eCollezionabili premium per lanci di libri, fandom, eventi con autori e campagne editoriali.\u003c\/p\u003e\n          \u003cp\u003e\u003ca class=\"ysm-project-link\" href=\"https:\/\/yourstuffmade.com\/products\/custom-enamel-pins\" rel=\"noopener\" target=\"_blank\"\u003eVisualizza spille smaltate personalizzate →\u003c\/a\u003e\u003c\/p\u003e\n        \u003c\/div\u003e\n\n        \u003cdiv class=\"ysm-project-resource\"\u003e\n          \u003cstrong\u003eMerchandising personalizzato per il lancio di libri\u003c\/strong\u003e\n          \u003cp\u003eCrea prodotti sostenibili che aiutino i lettori a connettersi con la tua storia oltre la pagina.\u003c\/p\u003e\n          \u003cp\u003e\u003ca class=\"ysm-project-link\" href=\"https:\/\/yourstuffmade.com\/collections\/custom-ethical-products\" rel=\"noopener\" target=\"_blank\"\u003eEsplora opzioni personalizzate →\u003c\/a\u003e\u003c\/p\u003e\n        \u003c\/div\u003e\n      \u003c\/div\u003e\n    \u003c\/section\u003e\n\n    \u003csection class=\"ysm-project-section ysm-reveal\" id=\"ysm-project-products\"\u003e\n      \u003cp class=\"ysm-project-kicker\"\u003eProdotti correlati\u003c\/p\u003e\n\n      \u003ch2\u003eProdotti personalizzati per editori, autori, librerie e campagne per fan\u003c\/h2\u003e\n\n      \u003cdiv class=\"ysm-project-three-grid\"\u003e\n        \u003cdiv class=\"ysm-project-resource\"\u003e\n          \u003cstrong\u003eSpille smaltate personalizzate\u003c\/strong\u003e\n          \u003cp\u003eProdotti da collezione per lanci di libri, campagne di autori, fandom, eventi e box regalo.\u003c\/p\u003e\n          \u003cp\u003e\u003ca class=\"ysm-project-link\" href=\"https:\/\/yourstuffmade.com\/products\/custom-enamel-pins\" rel=\"noopener\" target=\"_blank\"\u003eVisualizza spille smaltate personalizzate →\u003c\/a\u003e\u003c\/p\u003e\n        \u003c\/div\u003e\n\n        \u003cdiv class=\"ysm-project-resource\"\u003e\n          \u003cstrong\u003eAdesivi personalizzati\u003c\/strong\u003e\n          \u003cp\u003eProdotti accessibili per box di libri, confezioni, kit di lancio, promozioni in libreria e regali per lettori.\u003c\/p\u003e\n          \u003cp\u003e\u003ca class=\"ysm-project-link\" href=\"https:\/\/yourstuffmade.com\/products\/custom-stickers\" rel=\"noopener\" target=\"_blank\"\u003eVisualizza adesivi personalizzati →\u003c\/a\u003e\u003c\/p\u003e\n        \u003c\/div\u003e\n\n        \u003cdiv class=\"ysm-project-resource\"\u003e\n          \u003cstrong\u003ePatch personalizzate\u003c\/strong\u003e\n          \u003cp\u003eProdotti resistenti e brandizzati per borse, giacche, club del libro, abbigliamento per fan e merchandising per eventi.\u003c\/p\u003e\n          \u003cp\u003e\u003ca class=\"ysm-project-link\" href=\"https:\/\/yourstuffmade.com\/products\/custom-patches\" rel=\"noopener\" target=\"_blank\"\u003eVisualizza patch personalizzate →\u003c\/a\u003e\u003c\/p\u003e\n        \u003c\/div\u003e\n\n        \u003cdiv class=\"ysm-project-resource\"\u003e\n          \u003cstrong\u003eCiondoli e portachiavi in acrilico personalizzati\u003c\/strong\u003e\n          \u003cp\u003eAccessori utili per amanti dei libri, comunità di fan, box di lancio e regali per lettori.\u003c\/p\u003e\n          \u003cp\u003e\u003ca class=\"ysm-project-link\" href=\"https:\/\/yourstuffmade.com\/products\/custom-acrylic-charms\" rel=\"noopener\" target=\"_blank\"\u003eVisualizza portachiavi personalizzati →\u003c\/a\u003e\u003c\/p\u003e\n        \u003c\/div\u003e\n\n        \u003cdiv class=\"ysm-project-resource\"\u003e\n          \u003cstrong\u003eAbbigliamento personalizzato\u003c\/strong\u003e\n          \u003cp\u003eMerchandising indossabile per lanci di libri, tour di autori, librerie, editori ed eventi per fan.\u003c\/p\u003e\n          \u003cp\u003e\u003ca class=\"ysm-project-link\" href=\"https:\/\/yourstuffmade.com\/collections\/custom-apparel-goods\" rel=\"noopener\" target=\"_blank\"\u003eVisualizza abbigliamento personalizzato →\u003c\/a\u003e\u003c\/p\u003e\n        \u003c\/div\u003e\n\n        \u003cdiv class=\"ysm-project-resource\"\u003e\n          \u003cstrong\u003eProdotti etici personalizzati\u003c\/strong\u003e\n          \u003cp\u003eSfoglia l'intera gamma di prodotti personalizzati di YourStuffMade.com per editori, autori, artisti e creatori.\u003c\/p\u003e\n          \u003cp\u003e\u003ca class=\"ysm-project-link\" href=\"https:\/\/yourstuffmade.com\/collections\/custom-ethical-products\" rel=\"noopener\" target=\"_blank\"\u003eSfoglia tutti i prodotti →\u003c\/a\u003e\u003c\/p\u003e\n        \u003c\/div\u003e\n      \u003c\/div\u003e\n    \u003c\/section\u003e\n\n    \u003csection class=\"ysm-project-section ysm-reveal\" id=\"ysm-project-why\"\u003e\n      \u003cp class=\"ysm-project-kicker\"\u003ePerché gli editori scelgono YourStuffMade.com\u003c\/p\u003e\n\n      \u003ch2\u003ePerché editori, autori e narratori scelgono YourStuffMade.com\u003c\/h2\u003e\n\n      \u003cp\u003e\n        I team editoriali hanno bisogno di partner per il merchandising che comprendano la narrazione, la connessione con il pubblico, i tempi di lancio, la qualità della produzione e il design sostenibile. YourStuffMade.com aiuta a trasformare i libri in esperienze tangibili che i lettori vorranno conservare.\n      \u003c\/p\u003e\n\n      \u003cdiv class=\"ysm-project-grid\"\u003e\n        \u003cdiv class=\"ysm-project-card\"\u003e\n          \u003cstrong\u003eCollaborazione creativa\u003c\/strong\u003e\n          \u003cp\u003eTraduciamo temi, personaggi, mondi e momenti dei fan in merchandising personalizzato.\u003c\/p\u003e\n        \u003c\/div\u003e\n\n        \u003cdiv class=\"ysm-project-card\"\u003e\n          \u003cstrong\u003eProdotti editoriali personalizzati\u003c\/strong\u003e\n          \u003cp\u003eSupporto per spille smaltate, adesivi, patch, charm in acrilico, segnalibri, abbigliamento, packaging e kit di lancio.\u003c\/p\u003e\n        \u003c\/div\u003e\n\n        \u003cdiv class=\"ysm-project-card\"\u003e\n          \u003cstrong\u003eProduzione etica\u003c\/strong\u003e\n          \u003cp\u003eAiutiamo editori a creare merchandising attraverso percorsi di produzione responsabili e trasparenti.\u003c\/p\u003e\n        \u003c\/div\u003e\n\n        \u003cdiv class=\"ysm-project-card\"\u003e\n          \u003cstrong\u003eSupporto globale per la distribuzione\u003c\/strong\u003e\n          \u003cp\u003eSupporto per merchandising di lancio, campagne per fan e prodotti per lettori in tutto il mondo.\u003c\/p\u003e\n        \u003c\/div\u003e\n      \u003c\/div\u003e\n\n      \u003cdiv class=\"ysm-project-actions\"\u003e\n        \u003ca class=\"ysm-project-button ysm-project-button-primary\" href=\"https:\/\/yourstuffmade.com\/collections\/custom-ethical-products\" rel=\"noopener\" target=\"_blank\"\u003eAvvia un progetto di lancio libro\u003c\/a\u003e\n        \u003ca class=\"ysm-project-button ysm-project-button-secondary\" href=\"https:\/\/yourstuffmade.com\/products\/custom-enamel-pins\" rel=\"noopener\" target=\"_blank\"\u003eVisualizza spille smaltate personalizzate\u003c\/a\u003e\n      \u003c\/div\u003e\n    \u003c\/section\u003e\n\n    \u003csection class=\"ysm-project-dropdowns ysm-reveal\" id=\"ysm-project-faqs\"\u003e\n      \u003cp class=\"ysm-project-kicker\"\u003eDomande frequenti\u003c\/p\u003e\n\n      \u003ch2\u003eDomande frequenti sul merchandising personalizzato per il lancio di libri\u003c\/h2\u003e\n\n      \u003cdetails open\u003e\n        \u003csummary\u003eCos’è stato il progetto Allen \u0026amp; Unwin x YourStuffMade.com?\u003c\/summary\u003e\n        \u003cdiv class=\"ysm-project-dropdown-content\"\u003e\n          \u003cp\u003e\n            Il progetto Allen \u0026amp; Unwin x YourStuffMade.com è stata una collaborazione per merchandising editoriale personalizzato per il lancio del libro Aurora Rising, focalizzata su prodotti sostenibili, coinvolgimento dei fan ed esperienze immersive di lancio.\n          \u003c\/p\u003e\n        \u003c\/div\u003e\n      \u003c\/details\u003e\n\n      \u003cdetails\u003e\n        \u003csummary\u003eCosa ha creato YourStuffMade.com per Aurora Rising?\u003c\/summary\u003e\n        \u003cdiv class=\"ysm-project-dropdown-content\"\u003e\n          \u003cp\u003e\n            YourStuffMade.com ha supportato branding creativo, design di merchandising personalizzato, prototipazione di prodotti, produzione etica, strategia di lancio e merchandising per fan.\n          \u003c\/p\u003e\n        \u003c\/div\u003e\n      \u003c\/details\u003e\n\n      \u003cdetails\u003e\n        \u003csummary\u003ePerché il merchandising personalizzato è utile per i lanci di libri?\u003c\/summary\u003e\n        \u003cdiv class=\"ysm-project-dropdown-content\"\u003e\n          \u003cp\u003e\n            Il merchandising personalizzato aiuta i lanci di libri a creare attesa, approfondire il coinvolgimento dei fan, estendere la narrazione oltre la pagina e offrire ai lettori ricordi tangibili legati al libro.\n          \u003c\/p\u003e\n        \u003c\/div\u003e\n      \u003c\/details\u003e\n\n      \u003cdetails\u003e\n        \u003csummary\u003eQuali prodotti sono più adatti per il merchandising editoriale?\u003c\/summary\u003e\n        \u003cdiv class=\"ysm-project-dropdown-content\"\u003e\n          \u003cp\u003e\n            Le opzioni più valide includono spille smaltate personalizzate, adesivi, patch, charm in acrilico, portachiavi, segnalibri, abbigliamento, borse tote, confezioni regalo, cancelleria e merchandising per eventi di lancio.\n          \u003c\/p\u003e\n        \u003c\/div\u003e\n      \u003c\/details\u003e\n\n      \u003cdetails\u003e\n        \u003csummary\u003eYourStuffMade.com supporta prodotti sostenibili per il lancio di libri?\u003c\/summary\u003e\n        \u003cdiv class=\"ysm-project-dropdown-content\"\u003e\n          \u003cp\u003e\n            Sì. YourStuffMade.com può aiutare editori e autori a creare prodotti personalizzati attraverso una produzione etica, una pianificazione sostenibile e una produzione di qualità.\n          \u003c\/p\u003e\n        \u003c\/div\u003e\n      \u003c\/details\u003e\n\n      \u003cdetails\u003e\n        \u003csummary\u003eCome iniziamo un progetto di merchandising personalizzato per il lancio di un libro con YourStuffMade.com?\u003c\/summary\u003e\n        \u003cdiv class=\"ysm-project-dropdown-content\"\u003e\n          \u003cp\u003e\n            Inizia condividendo il titolo del libro, la data di lancio, il pubblico, le idee per i prodotti, le grafiche, la quantità, il luogo di consegna e il budget. YourStuffMade.com potrà quindi consigliare opzioni di prodotto e i prossimi passi per la produzione.\n          \u003c\/p\u003e\n          \u003cp\u003e\u003ca class=\"ysm-project-link\" href=\"https:\/\/yourstuffmade.com\/collections\/custom-ethical-products\" rel=\"noopener\" target=\"_blank\"\u003eRichiedi un preventivo per merchandising di lancio libro →\u003c\/a\u003e\u003c\/p\u003e\n        \u003c\/div\u003e\n      \u003c\/details\u003e\n    \u003c\/section\u003e\n\n    \u003csection class=\"ysm-project-contact ysm-reveal\"\u003e\n      \u003cp class=\"ysm-project-kicker\"\u003eCollaboriamo\u003c\/p\u003e\n\n      \u003ch2\u003eCrea merchandising personalizzato per il lancio del libro che i tuoi lettori ricorderanno\u003c\/h2\u003e\n\n      \u003cp\u003e\n        La collaborazione Aurora Rising x YourStuffMade.com dimostra come il design sostenibile dei prodotti e la narrazione creativa possano amplificare i lanci di libri in esperienze indimenticabili per i lettori.\n      \u003c\/p\u003e\n\n      \u003cp\u003e\n        Che tu stia lanciando una serie YA, un tour dell’autore, una campagna in libreria, un’edizione da collezione, una box libro, un evento per fan o un’attivazione editoriale, YourStuffMade.com può aiutarti a trasformare la tua storia in prodotti personalizzati che i lettori vorranno conservare.\n      \u003c\/p\u003e\n\n      \u003cdiv class=\"ysm-project-actions\"\u003e\n        \u003ca class=\"ysm-project-button ysm-project-button-primary\" href=\"https:\/\/yourstuffmade.com\/collections\/custom-ethical-products\" rel=\"noopener\" target=\"_blank\"\u003eAvvia un progetto di lancio libro\u003c\/a\u003e\n        \u003ca class=\"ysm-project-button ysm-project-button-secondary\" href=\"https:\/\/yourstuffmade.com\/collections\/custom-ethical-products\" rel=\"noopener\" target=\"_blank\"\u003eVisualizza il catalogo prodotti\u003c\/a\u003e\n        \u003ca class=\"ysm-project-button ysm-project-button-secondary\" href=\"mailto:hi@yourstuffmade.com\" rel=\"noopener\" target=\"_blank\"\u003eEmail YourStuffMade.com\u003c\/a\u003e\n      \u003c\/div\u003e\n\n      \u003cp class=\"ysm-project-note\"\u003e\n        #YourStuffMade #AllenAndUnwin #AuroraRising #BookLaunch #PublishingMerchandise #SustainableMerch #BCorpCertified #YAAuthors #CreativeCollaboration #BookLovers #EthicalManufacturing #PublishingInnovation #FanMerchandise #ReaderEngagement\n      \u003c\/p\u003e\n    \u003c\/section\u003e\n\n  \u003c\/div\u003e\n\u003c\/article\u003e\n\n\u003cdiv class=\"ysm-lightbox\" id=\"ysmProjectLightbox\" aria-hidden=\"true\"\u003e\n  \u003cdiv class=\"ysm-lightbox-inner\"\u003e\n    \u003cbutton class=\"ysm-lightbox-close\" type=\"button\" aria-label=\"Close enlarged image\"\u003e×\u003c\/button\u003e\n    \u003cimg class=\"ysm-lightbox-img\" alt=\"Galleria immagini del progetto ampliato Allen \u0026amp; Unwin Aurora Rising\"\u003e\n  \u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003cscript\u003e\n  (function () {\n    var lightbox = document.getElementById('ysmProjectLightbox');\n    if (!lightbox) return;\n\n    var lightboxImg = lightbox.querySelector('.ysm-lightbox-img');\n    var closeBtn = lightbox.querySelector('.ysm-lightbox-close');\n    var galleryButtons = document.querySelectorAll('.ysm-project-gallery-item[data-full]');\n\n    function openLightbox(src, alt) {\n      lightboxImg.src = src;\n      lightboxImg.alt = alt || 'Expanded Allen \u0026 Unwin Aurora Rising project gallery image';\n      lightbox.classList.add('is-open');\n      lightbox.setAttribute('aria-hidden', 'false');\n      document.documentElement.style.overflow = 'hidden';\n    }\n\n    function closeLightbox() {\n      lightbox.classList.remove('is-open');\n      lightbox.setAttribute('aria-hidden', 'true');\n      lightboxImg.src = '';\n      document.documentElement.style.overflow = '';\n    }\n\n    galleryButtons.forEach(function (button) {\n      button.addEventListener('click', function () {\n        var img = button.querySelector('img');\n        openLightbox(button.getAttribute('data-full'), img ? 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