Adidas Skateboarding/ Footlocker/ Citybeach
Adidas needs little introduction as a global lifestyle icon, sneaker specialist and sporting pioneer.Yourstuffmade teamed up with our friends at AndPeople to launch the long anticipated '3MC' sneaker, the hero product for Adidas Skateboarding. The 3MC needed an event to match the hype, something that understood its roots whilst welcoming in a new generation of skateboarders. Our agency took a blank industrial area and transformed it with a custom built skatepark, live graffiti art,local bands, free merchandise stands and neon signs to name a few key elements. After the launch party our agency extended our work to create new merchandise for a campaign with key Adidas stockists Citybeach Australia and Footlocker.
Our services for this project include -