Blundstone boots have been keeping people exploring the toughest places on earth for over 150 years! After starting in small Tasmania, Australia (Tassie for the locals), Blundstone has led the global boot market, known for their toughness and worn in comfort. The boots are still created in a very traditional way by hand, so our agency took a hands on approach to drawing designs and creating a campaign that expressed the boots worn up feeling. Originally launching the campaign at the famous Australian music festival 'Splendor in the grass' (amazing test for any footwear), before we continued the project across 3 years and globally with a lot of success.

Learn more about Blundstone.