{"product_id":"allbirds-x-yourstuffmade-custom-enamel-pins-keychains-for-a-sustainable-campaign","title":"Allbirds","description":"\u003cstyle\u003e\n\/* YSM V9 PRODUKT I FULD BREDDE — kun afgrænset til dette case study-produkt.\n   Giver product.description mulighed for at fylde indholdets bredde og skjuler Shopifys indbyggede\n   galleri, købsknapper og den duplikerede produkttitel. *\/\nbody:has(.ysm-allbirds-v9) .product:not(.card__inner),\nbody:has(.ysm-allbirds-v9) .product.grid {\n  display:block!important;\n  grid-template-columns:minmax(0,1fr)!important;\n  width:100%!important;\n  max-width:none!important;\n  min-width:0!important;\n  margin-inline:auto!important;\n}\nbody:has(.ysm-allbirds-v9) .product__media-wrapper,\nbody:has(.ysm-allbirds-v9) .product__media-gallery,\nbody:has(.ysm-allbirds-v9) .product media-gallery,\nbody:has(.ysm-allbirds-v9) .product__title,\nbody:has(.ysm-allbirds-v9) .product .price,\nbody:has(.ysm-allbirds-v9) .product .product-form,\nbody:has(.ysm-allbirds-v9) .product product-form,\nbody:has(.ysm-allbirds-v9) .product variant-selects,\nbody:has(.ysm-allbirds-v9) .product .shopify-payment-button,\nbody:has(.ysm-allbirds-v9) .product .product__tax,\nbody:has(.ysm-allbirds-v9) .product .product__sku,\nbody:has(.ysm-allbirds-v9) .product .product__inventory,\nbody:has(.ysm-allbirds-v9) .product .share-button {\n  display:none!important;\n}\nbody:has(.ysm-allbirds-v9) .product__info-wrapper,\nbody:has(.ysm-allbirds-v9) .product__info-container,\nbody:has(.ysm-allbirds-v9) .product__description,\nbody:has(.ysm-allbirds-v9) .product__description .rte {\n  display:block!important;\n  width:100%!important;\n  max-width:none!important;\n  min-width:0!important;\n  flex:0 0 100%!important;\n  padding:0!important;\n  margin-inline:auto!important;\n}\n\/* Tilsidesæt Dawns produktinformationskolonner i halv bredde med afstand som på siden. *\/\nbody:has(.ysm-allbirds-v9) .product__info-wrapper.grid__item {\n  width:100%!important;\n  max-width:100%!important;\n}\nbody:has(.ysm-allbirds-v9) .product__description \u003e .ysm-allbirds-v9 {\n  width:100%!important;\n  max-width:1160px!important;\n  margin-inline:auto!important;\n}\n\/* Undgå, at RTE's generiske styling kolliderer med specialdesignede case study-kort. *\/\nbody:has(.ysm-allbirds-v9) .product__description .rte \u003e * { max-width:none; }\n\u003c\/style\u003e\n\u003cstyle\u003e\n\/* YSM PROJEKT V9 — ALLBIRDS *\/\n\n\/* Skjul Shopifys duplikerede sidetitel *\/\nbody:has(.ysm-allbirds-v9) .main-page-title,\nbody:has(.ysm-allbirds-v9) .page-title:not(.ysm-allbirds-v9 *),\nbody:has(.ysm-allbirds-v9) .main-page-header {\n  display:none!important;\n}\nbody:has(.ysm-allbirds-v9) .main-page-title {\n  margin:0!important;\n  padding:0!important;\n}\n\n\/* GRUNDLÆGGENDE DESIGN *\/\n.ysm-allbirds-v9 {\n  --green:#2d684a;\n  --ink:#203128;\n  --muted:#617168;\n  --line:#dfe7e0;\n  --soft:#f3f7f3;\n  --radius:16px;\n  font-family:inherit;\n  color:var(--ink);\n  width:100%;\n  line-height:1.5;\n  overflow:clip;\n}\n\n.ysm-allbirds-v9 *,\n.ysm-allbirds-v9 *::before,\n.ysm-allbirds-v9 *::after {\n  box-sizing:border-box;\n  min-width:0;\n}\n\n.ysm-allbirds-v9 .inner {\n  width:min(1160px,calc(100% - 36px));\n  margin-inline:auto;\n}\n\n.ysm-allbirds-v9 h1,\n.ysm-allbirds-v9 h2,\n.ysm-allbirds-v9 h3 {\n  font-family:inherit;\n  font-weight:750;\n  color:var(--ink);\n  letter-spacing:-.035em;\n  line-height:1.12;\n  margin:0;\n}\n\n.ysm-allbirds-v9 h1 {\n  font-size:clamp(33px,4.2vw,58px);\n}\n\n.ysm-allbirds-v9 h2 {\n  font-size:clamp(25px,3vw,38px);\n}\n\n.ysm-allbirds-v9 h3 {\n  font-size:clamp(17px,1.7vw,21px);\n}\n\n.ysm-allbirds-v9 p {\n  margin:0;\n}\n\n.ysm-allbirds-v9 a {\n  text-decoration:none;\n}\n\n.ysm-allbirds-v9 .eyebrow {\n  color:var(--green);\n  font-size:11px;\n  font-weight:800;\n  letter-spacing:.12em;\n  text-transform:uppercase;\n  margin-bottom:10px;\n}\n\n.ysm-allbirds-v9 .lead {\n  color:var(--muted);\n  font-size:clamp(15px,1.45vw,18px);\n  line-height:1.55;\n}\n\n\/* KNAPPER *\/\n.ysm-allbirds-v9 .btn {\n  display:inline-flex;\n  align-items:center;\n  justify-content:center;\n  gap:12px;\n  min-height:45px;\n  padding:12px 19px;\n  background:var(--green);\n  color:#fff!important;\n  border-radius:10px;\n  font-size:14px;\n  font-weight:750;\n  text-align:center;\n  text-decoration:none!important;\n  transition:transform .2s,background .2s;\n}\n\n.ysm-allbirds-v9 .btn:hover {\n  transform:translateY(-2px);\n  background:#204e36;\n}\n\n\/* ENSARTEDE BILLEDrammer *\/\n.ysm-allbirds-v9 .square {\n  display:block;\n  position:relative;\n  width:100%;\n  aspect-ratio:1\/1;\n  margin:0;\n  padding:0;\n  overflow:hidden;\n  border:1px solid var(--line);\n  border-radius:var(--radius);\n  background:#fff;\n}\n\n.ysm-allbirds-v9 .square img {\n  position:absolute;\n  inset:0;\n  display:block!important;\n  width:100%!important;\n  height:100%!important;\n  max-width:none!important;\n  max-height:none!important;\n  margin:0!important;\n  padding:0!important;\n  border:0!important;\n  border-radius:0!important;\n  object-position:center;\n  transition:transform .25s ease;\n}\n\n\/* Fotos: fylder hele kvadratet *\/\n.ysm-allbirds-v9 .square.photo img {\n  object-fit:cover!important;\n}\n\n\/* Grafik: beskær ikke specifikationerne *\/\n.ysm-allbirds-v9 .square.art img {\n  object-fit:contain!important;\n}\n\n\/* Logo: bevar hele logoet *\/\n.ysm-allbirds-v9 .square.logo img {\n  object-fit:contain!important;\n  padding:8%!important;\n}\n\n.ysm-allbirds-v9 .gallery a:hover img {\n  transform:scale(1.035);\n}\n\n.ysm-allbirds-v9 .gallery a:focus-visible,\n.ysm-allbirds-v9 .btn:focus-visible {\n  outline:3px solid var(--green);\n  outline-offset:3px;\n}\n\n\/* HERO *\/\n.ysm-allbirds-v9 .hero {\n  padding:clamp(18px,3vw,38px) 0 32px;\n}\n\n.ysm-allbirds-v9 .hero-grid {\n  display:grid;\n  grid-template-columns:1fr 1fr;\n  gap:clamp(22px,4vw,52px);\n  align-items:center;\n}\n\n.ysm-allbirds-v9 .hero .lead {\n  margin-top:16px;\n}\n\n.ysm-allbirds-v9 .chips {\n  display:flex;\n  flex-wrap:wrap;\n  gap:7px;\n  margin:18px 0 20px;\n}\n\n.ysm-allbirds-v9 .chip {\n  padding:6px 10px;\n  background:#eaf2eb;\n  border-radius:8px;\n  font-size:12px;\n  font-weight:650;\n}\n\n\/* SEKTIONER *\/\n.ysm-allbirds-v9 .section {\n  padding:clamp(28px,3.6vw,44px) 0;\n  border-top:1px solid var(--line);\n}\n\n.ysm-allbirds-v9 .section-lead {\n  max-width:780px;\n  margin-top:12px;\n}\n\n\/* BRAND *\/\n.ysm-allbirds-v9 .brand-grid {\n  display:grid;\n  grid-template-columns:1.2fr .8fr;\n  align-items:center;\n  gap:clamp(24px,4vw,60px);\n}\n\n.ysm-allbirds-v9 .brand-grid .logo {\n  width:min(100%,300px);\n  justify-self:center;\n}\n\n.ysm-allbirds-v9 .brand-grid .lead {\n  margin-top:13px;\n}\n\n.ysm-allbirds-v9 .quote {\n  margin:18px 0 0;\n  border-left:3px solid var(--green);\n  padding:0 0 0 16px;\n  font-size:clamp(17px,1.85vw,22px);\n  font-weight:650;\n  line-height:1.4;\n  letter-spacing:-.02em;\n}\n\n\/* HISTORIEKORT *\/\n.ysm-allbirds-v9 .story {\n  display:grid;\n  grid-template-columns:repeat(3,minmax(0,1fr));\n  gap:12px;\n  margin-top:22px;\n}\n\n.ysm-allbirds-v9 .story-card {\n  padding:22px;\n  border:1px solid var(--line);\n  border-radius:14px;\n  background:var(--soft);\n  transition:transform .22s,box-shadow .22s;\n}\n\n.ysm-allbirds-v9 .story-card:hover {\n  transform:translateY(-4px);\n  box-shadow:0 12px 26px rgba(24,54,37,.08);\n}\n\n.ysm-allbirds-v9 .story-card .num {\n  font-size:11px;\n  color:var(--green);\n  font-weight:800;\n  letter-spacing:.12em;\n  margin-bottom:12px;\n}\n\n.ysm-allbirds-v9 .story-card p:last-child {\n  color:var(--muted);\n  font-size:14px;\n  margin-top:8px;\n  line-height:1.55;\n}\n\n\/* GALLERI *\/\n.ysm-allbirds-v9 .gallery {\n  display:grid;\n  grid-template-columns:repeat(4,minmax(0,1fr));\n  gap:12px;\n  margin-top:20px;\n}\n\n.ysm-allbirds-v9 .gallery a {\n  display:block;\n  cursor:zoom-in;\n}\n\n.ysm-allbirds-v9 .gallery a:hover .square {\n  border-color:#9db9a5;\n}\n\n\/* PROJEKTOPLYSNINGER *\/\n.ysm-allbirds-v9 .project-info {\n  margin-top:24px;\n  padding:22px;\n  border:1px solid var(--line);\n  border-radius:14px;\n  background:var(--soft);\n}\n\n.ysm-allbirds-v9 .project-info h3 {\n  margin-bottom:17px;\n}\n\n.ysm-allbirds-v9 .info-grid {\n  display:grid;\n  grid-template-columns:repeat(2,minmax(0,1fr));\n  gap:17px 26px;\n}\n\n.ysm-allbirds-v9 .info-item {\n  border-top:1px solid var(--line);\n  padding-top:12px;\n}\n\n.ysm-allbirds-v9 .info-item strong {\n  display:block;\n  font-size:14px;\n  margin-bottom:6px;\n}\n\n.ysm-allbirds-v9 .info-item p {\n  color:var(--muted);\n  font-size:14px;\n  line-height:1.55;\n}\n\n\/* CTA MED TO PRODUKTER *\/\n.ysm-allbirds-v9 .product-links {\n  display:grid;\n  grid-template-columns:repeat(2,minmax(0,1fr));\n  gap:12px;\n  margin-top:20px;\n}\n\n.ysm-allbirds-v9 .product-link {\n  display:flex;\n  align-items:center;\n  justify-content:space-between;\n  gap:14px;\n  padding:22px;\n  border:1px solid var(--line);\n  border-radius:14px;\n  color:var(--ink)!important;\n  background:#fff;\n  transition:background .2s,transform .2s;\n}\n\n.ysm-allbirds-v9 .product-link:hover {\n  background:var(--soft);\n  transform:translateY(-2px);\n}\n\n.ysm-allbirds-v9 .product-link strong {\n  font-size:17px;\n}\n\n.ysm-allbirds-v9 .product-link span {\n  font-size:22px;\n  color:var(--green);\n}\n\n\/* AFSLUTTENDE CTA *\/\n.ysm-allbirds-v9 .final {\n  padding:30px 0 40px;\n}\n\n.ysm-allbirds-v9 .cta {\n  padding:clamp(25px,4vw,38px);\n  background:var(--ink);\n  border-radius:17px;\n  display:flex;\n  align-items:center;\n  justify-content:space-between;\n  gap:25px;\n}\n\n.ysm-allbirds-v9 .cta h2 {\n  color:#fff;\n}\n\n.ysm-allbirds-v9 .cta .eyebrow {\n  color:#b1d9bd;\n}\n\n.ysm-allbirds-v9 .cta p:not(.eyebrow) {\n  color:#d2dfd5;\n  font-size:15px;\n  max-width:580px;\n  margin-top:10px;\n}\n\n.ysm-allbirds-v9 .cta .btn {\n  background:#fff;\n  color:var(--ink)!important;\n  flex-shrink:0;\n}\n\n.ysm-allbirds-v9 .cta .btn:hover {\n  background:#e5f2e8;\n}\n\n\/* TABLET *\/\n@media(max-width:800px) {\n  .ysm-allbirds-v9 .hero-grid,\n  .ysm-allbirds-v9 .brand-grid {\n    grid-template-columns:1fr;\n    gap:20px;\n  }\n  .ysm-allbirds-v9 .hero .square {\n    max-width:500px;\n  }\n  .ysm-allbirds-v9 .brand-grid .logo {\n    width:min(100%,230px);\n  }\n  .ysm-allbirds-v9 .story {\n    grid-template-columns:1fr;\n  }\n  .ysm-allbirds-v9 .gallery {\n    grid-template-columns:repeat(2,minmax(0,1fr));\n    gap:10px;\n  }\n  .ysm-allbirds-v9 .cta {\n    flex-direction:column;\n    align-items:stretch;\n  }\n}\n\n\/* MOBIL *\/\n@media(max-width:480px) {\n  .ysm-allbirds-v9 .inner {\n    width:calc(100% - 28px);\n  }\n  .ysm-allbirds-v9 .hero {\n    padding:14px 0 25px;\n  }\n  .ysm-allbirds-v9 h1 {\n    font-size:clamp(31px,8vw,39px);\n  }\n  .ysm-allbirds-v9 h2 {\n    font-size:clamp(24px,6vw,30px);\n  }\n  .ysm-allbirds-v9 .section {\n    padding:25px 0;\n  }\n  .ysm-allbirds-v9 .story-card {\n    padding:17px;\n  }\n  .ysm-allbirds-v9 .gallery {\n    gap:8px;\n  }\n  .ysm-allbirds-v9 .info-grid {\n    grid-template-columns:1fr;\n    gap:13px;\n  }\n  .ysm-allbirds-v9 .project-info {\n    padding:17px;\n  }\n  .ysm-allbirds-v9 .product-links {\n    grid-template-columns:1fr;\n  }\n  .ysm-allbirds-v9 .hero .btn,\n  .ysm-allbirds-v9 .cta .btn {\n    width:100%;\n  }\n  .ysm-allbirds-v9 .final {\n    padding:23px 0 30px;\n  }\n  .ysm-allbirds-v9 .cta {\n    padding:24px;\n  }\n}\n\n@media(prefers-reduced-motion:reduce) {\n  .ysm-allbirds-v9 * {\n    transition:none!important;\n  }\n}\n\u003c\/style\u003e\n\u003carticle class=\"ysm-allbirds-v9\"\u003e\n\u003c!-- HERO --\u003e\n\u003cheader class=\"hero\"\u003e\n\u003cdiv class=\"inner hero-grid\"\u003e\n\u003cdiv\u003e\n\u003cp class=\"eyebrow\"\u003e\n          YSM-projekter \/ Bæredygtig mode\n        \u003c\/p\u003e\n\u003ch1\u003e\n          Allbirds: Godt design. Et lettere aftryk.\n        \u003c\/h1\u003e\n\u003cp class=\"lead\"\u003e\n          For et brand, der bygger på mere gennemtænkte materialer\n          og komfort i hverdagen, er detaljerne vigtige.\n          YSM samarbejdede med Allbirds om specialfremstillede emaljenåle\n          og nøgleringe til en kampagne, der forenede gennemtænkt\n          design, kvalitet og en produktionsplan med stramme deadlines.\n        \u003c\/p\u003e\n\u003cdiv class=\"chips\"\u003e\n\u003cspan class=\"chip\"\u003eAllbirds\u003c\/span\u003e\n\u003cspan class=\"chip\"\u003eSpecialfremstillede emaljenåle\u003c\/span\u003e\n\u003cspan class=\"chip\"\u003eSpecialfremstillede nøgleringe\u003c\/span\u003e\n\u003c\/div\u003e\n\u003ca class=\"btn\" href=\"https:\/\/yourstuffmade.com\/collections\/custom-ethical-products\"\u003e\n          Se specialfremstilling →\n        \u003c\/a\u003e\n\u003c\/div\u003e\n\u003cfigure class=\"square photo\"\u003e\n\u003cimg alt=\"Farverig emaljenål fra Allbirds-kampagnen med broillustration og designet Back to the Birdhouse\" height=\"900\" loading=\"eager\" src=\"https:\/\/yourstuffmade.com\/cdn\/shop\/files\/photo_1-14a7979d-fd30-4e43-b447-5e70248367fc.jpg?v=1759975970\" width=\"900\"\u003e\n\u003c\/figure\u003e\n\u003c\/div\u003e\n\u003c\/header\u003e\n\u003c!-- BRAND STORY --\u003e\n\u003csection class=\"section\"\u003e\n\u003cdiv class=\"inner brand-grid\"\u003e\n\u003cdiv\u003e\n\u003cp class=\"eyebrow\"\u003eBrandet\u003c\/p\u003e\n\u003ch2\u003e\n          Mindre støj. Mere omtanke.\n        \u003c\/h2\u003e\n\u003cp class=\"lead\"\u003e\n          Allbirds blev grundlagt i 2016 og blev kendt for\n          at nytænke hverdagssko med fokus på komfort,\n          enkelhed og materialer som merinould\n          og fibre baseret på eukalyptus.\n        \u003c\/p\u003e\n\u003cp class=\"lead\" style=\"margin-top:11px\"\u003e\n          Brandets designfilosofi udfordrer idéen om,\n          at gode produkter kræver unødvendig kompleksitet.\n          Den samme tankegang passer naturligt til\n          gennemtænkte specialfremstillede merchandiseprodukter.\n        \u003c\/p\u003e\n\u003cblockquote class=\"quote\"\u003e\n          “De mest gennemtænkte produkter behøver ikke\n          at råbe højt. Der bør være en grund til,\n          at hvert materiale, hver finish og hver detalje\n          er med.”\n        \u003c\/blockquote\u003e\n\u003c\/div\u003e\n\u003cfigure class=\"square logo\"\u003e\n\u003cimg alt=\"Allbirds' logotype\" height=\"700\" loading=\"lazy\" src=\"https:\/\/yourstuffmade.com\/cdn\/shop\/files\/F9E894A4-9006-401E-A325-D49B3327F9FA.jpg?v=1759975970\" width=\"700\"\u003e\n\u003c\/figure\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c!-- COLLABORATION --\u003e\n\u003csection class=\"section\"\u003e\n\u003cdiv class=\"inner\"\u003e\n\u003cp class=\"eyebrow\"\u003eSamarbejdet\u003c\/p\u003e\n\u003ch2\u003eGennemtænkte produkter. Korte tidsfrister.\u003c\/h2\u003e\n\u003cp class=\"lead section-lead\"\u003e\n        Udfordringen var at omsætte et designorienteret brand\n        til kompakte, samlervenlige kampagneprodukter —\n        samtidig med at produktionen blev koordineret og tilpasset\n        kampagnens tidsplan.\n      \u003c\/p\u003e\n\u003cdiv class=\"story\"\u003e\n\u003cdiv class=\"story-card\"\u003e\n\u003cp class=\"num\"\u003e01 \/ OPGAVEN\u003c\/p\u003e\n\u003ch3\u003eEnkelt, gennemtænkt design\u003c\/h3\u003e\n\u003cp\u003e\n            Udvikle specialfremstillede emaljenåle og nøgleringe,\n            der understøttede Allbirds' kampagnedesign\n            uden at gå på kompromis med brandets rene,\n            gennemtænkte stil.\n          \u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"story-card\"\u003e\n\u003cp class=\"num\"\u003e02 \/ YSMS ROLLE\u003c\/p\u003e\n\u003ch3\u003eDetaljefokuseret fremstilling\u003c\/h3\u003e\n\u003cp\u003e\n            Koordinere illustrationer, prototyper, materialer,\n            finishmuligheder og produktionsplanlægning\n            med fokus på tydelig kommunikation og kvalitet.\n          \u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"story-card\"\u003e\n\u003cp class=\"num\"\u003e03 \/ RESULTATET\u003c\/p\u003e\n\u003ch3\u003eKlar til kampagnen\u003c\/h3\u003e\n\u003cp\u003e\n            Specialfremstillede merchandiseprodukter udviklet til en\n            opgave med en stram tidsplan, hvor farverige\n            kreative detaljer blev forenet med\n            kvalitetsorienteret fremstilling.\n          \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c!-- GALLERY --\u003e\n\u003csection class=\"section\"\u003e\n\u003cdiv class=\"inner\"\u003e\n\u003cp class=\"eyebrow\"\u003eDe færdige detaljer\u003c\/p\u003e\n\u003ch2\u003eSmå produkter. Gennemtænkte detaljer.\u003c\/h2\u003e\n\u003cp class=\"lead section-lead\"\u003e\n        Fra specifikationer for illustrationer og metalfinish\n        til de fysiske emaljenåle — her bliver\n        kreative koncepter til produkter.\n      \u003c\/p\u003e\n\u003cdiv class=\"gallery\" data-ysm-expanded-gallery=\"\"\u003e\n\u003c!-- Artwork proof: bridge pin --\u003e\n\u003ca aria-label=\"Se illustration i fuld farve til emaljenål\" href=\"https:\/\/yourstuffmade.com\/cdn\/shop\/files\/RUSH_Kyle_YSM_Pins-01-9b611a00-cb96-4cf8-8909-21d9f8d9c377.jpg?v=1759975970\" rel=\"noopener\" target=\"_blank\"\u003e\n\u003cfigure class=\"square art\"\u003e\n\u003cimg alt=\"Produktionsprøve på specialfremstillet blød emaljenål med broillustration, Pantone-farver og sort metalfinish\" height=\"600\" loading=\"lazy\" src=\"https:\/\/yourstuffmade.com\/cdn\/shop\/files\/RUSH_Kyle_YSM_Pins-01-9b611a00-cb96-4cf8-8909-21d9f8d9c377.jpg?v=1759975970\" width=\"600\"\u003e\n\u003c\/figure\u003e\n\u003c\/a\u003e\n\u003c!-- Finished monochrome pin --\u003e\n\u003ca aria-label=\"Se færdig monokrom emaljenål\" href=\"https:\/\/yourstuffmade.com\/cdn\/shop\/files\/photo-5973f77a-0cec-434e-b821-e7d76b525d33.jpg?v=1759975970\" rel=\"noopener\" target=\"_blank\"\u003e\n\u003cfigure class=\"square photo\"\u003e\n\u003cimg alt=\"Færdig sort-hvid specialfremstillet emaljenål i nærbillede\" height=\"600\" loading=\"lazy\" src=\"https:\/\/yourstuffmade.com\/cdn\/shop\/files\/photo-5973f77a-0cec-434e-b821-e7d76b525d33.jpg?v=1759975970\" width=\"600\"\u003e\n\u003c\/figure\u003e\n\u003c\/a\u003e\n\u003c!-- Monochrome artwork --\u003e\n\u003ca aria-label=\"Se monokrom produktionsillustration til emaljenål\" href=\"https:\/\/yourstuffmade.com\/cdn\/shop\/files\/RUSH_Kyle_YSM_Pins-1-01-7005894e-e5be-48a7-af63-628f5448d0f2.jpg?v=1759975970\" rel=\"noopener\" target=\"_blank\"\u003e\n\u003cfigure class=\"square art\"\u003e\n\u003cimg alt=\"Sort-hvid illustration til blød emaljenål med specifikationer for belægning og størrelse\" height=\"600\" loading=\"lazy\" src=\"https:\/\/yourstuffmade.com\/cdn\/shop\/files\/RUSH_Kyle_YSM_Pins-1-01-7005894e-e5be-48a7-af63-628f5448d0f2.jpg?v=1759975970\" width=\"600\"\u003e\n\u003c\/figure\u003e\n\u003c\/a\u003e\n\u003c!-- Allbirds shoes --\u003e\n\u003ca aria-label=\"Se Allbirds' skokollektion\" href=\"https:\/\/yourstuffmade.com\/cdn\/shop\/files\/IMG_5890.jpg?v=1759975970\" rel=\"noopener\" target=\"_blank\"\u003e\n\u003cfigure class=\"square photo\"\u003e\n\u003cimg alt=\"Allbirds-sneakers i uld i flere farver fotograferet sammen\" height=\"600\" loading=\"lazy\" src=\"https:\/\/yourstuffmade.com\/cdn\/shop\/files\/IMG_5890.jpg?v=1759975970\" width=\"600\"\u003e\n\u003c\/figure\u003e\n\u003c\/a\u003e\n\u003c!-- Footwear display --\u003e\n\u003ca aria-label=\"Se Allbirds' skoudstilling i butik\" href=\"https:\/\/yourstuffmade.com\/cdn\/shop\/files\/IMG_5891.webp?v=1759975970\" rel=\"noopener\" target=\"_blank\"\u003e\n\u003cfigure class=\"square photo\"\u003e\n\u003cimg alt=\"Skoudstilling med flere Allbirds-modeller i bæredygtig stil\" height=\"600\" loading=\"lazy\" src=\"https:\/\/yourstuffmade.com\/cdn\/shop\/files\/IMG_5891.webp?v=1759975970\" width=\"600\"\u003e\n\u003c\/figure\u003e\n\u003c\/a\u003e\n\u003c!-- Wool shoes on feet --\u003e\n\u003ca aria-label=\"Se detaljer på Allbirds-sko i uld\" href=\"https:\/\/yourstuffmade.com\/cdn\/shop\/files\/IMG_5887.webp?v=1759975970\" rel=\"noopener\" target=\"_blank\"\u003e\n\u003cfigure class=\"square photo\"\u003e\n\u003cimg alt=\"Allbirds-sko i naturgrå uld med synlig tekstur og minimalistisk design\" height=\"600\" loading=\"lazy\" src=\"https:\/\/yourstuffmade.com\/cdn\/shop\/files\/IMG_5887.webp?v=1759975970\" width=\"600\"\u003e\n\u003c\/figure\u003e\n\u003c\/a\u003e\n\u003c!-- White Allbirds shoes --\u003e\n\u003ca aria-label=\"Se Allbirds-sko i hvid\" href=\"https:\/\/yourstuffmade.com\/cdn\/shop\/files\/IMG_5886.jpg?v=1759975970\" rel=\"noopener\" target=\"_blank\"\u003e\n\u003cfigure class=\"square photo\"\u003e\n\u003cimg alt=\"Hvide, minimalistiske Allbirds-sneakers fotograferet som livsstilsprodukt\" height=\"600\" loading=\"lazy\" src=\"https:\/\/yourstuffmade.com\/cdn\/shop\/files\/IMG_5886.jpg?v=1759975970\" width=\"600\"\u003e\n\u003c\/figure\u003e\n\u003c\/a\u003e\n\u003c\/div\u003e\n\u003c!-- PROJECT DETAILS --\u003e\n\u003cdiv class=\"project-info\"\u003e\n\u003ch3\u003eProjektoplysninger\u003c\/h3\u003e\n\u003cdiv class=\"info-grid\"\u003e\n\u003cdiv class=\"info-item\"\u003e\n\u003cstrong\u003eProjektet\u003c\/strong\u003e\n\u003cp\u003e\n              Specialfremstillede emaljenåle og nøgleringe til en\n              Allbirds-brandkampagne, udviklet efter\n              en komprimeret produktionsplan.\n            \u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"info-item\"\u003e\n\u003cstrong\u003eDesignhensyn\u003c\/strong\u003e\n\u003cp\u003e\n              Farvekonsistens, præcise illustrationer,\n              metalfinish og produkter i lille format,\n              der bevarer de visuelle detaljer.\n            \u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"info-item\"\u003e\n\u003cstrong\u003eProduktionsprioriteter\u003c\/strong\u003e\n\u003cp\u003e\n              Kvalitetskontrol, produktionsplanlægning,\n              lydhør kommunikation og\n              passende produktionsmuligheder.\n            \u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"info-item\"\u003e\n\u003cstrong\u003eFordelen ved YSM\u003c\/strong\u003e\n\u003cp\u003e\n              Én produktionspartner til flere\n              kategorier af specialfremstillede produkter, der forener\n              etiske indkøbsprincipper med\n              hands-on-projektledelse.\n            \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c!-- PRODUCT LINKS --\u003e\n\u003csection class=\"section\"\u003e\n\u003cdiv class=\"inner\"\u003e\n\u003cp class=\"eyebrow\"\u003eSkab noget lignende\u003c\/p\u003e\n\u003ch2\u003eTo små formater. Masser af muligheder.\u003c\/h2\u003e\n\u003cp class=\"lead section-lead\"\u003e\n        Specialfremstillede emaljenåle og nøgleringe er\n        alsidige merchandiseprodukter til brandet, der egner sig til lanceringer,\n        kundegaver, butikskampagner\n        og fællesskabskampagner.\n      \u003c\/p\u003e\n\u003cdiv class=\"product-links\"\u003e\n\u003ca class=\"product-link\" href=\"https:\/\/yourstuffmade.com\/products\/custom-enamel-pins-no-moq\"\u003e\n\u003cstrong\u003eSe specialfremstillede emaljenåle\u003c\/strong\u003e\n\u003cspan\u003e→\u003c\/span\u003e\n\u003c\/a\u003e\n\u003ca class=\"product-link\" href=\"https:\/\/yourstuffmade.com\/collections\/custom-ethical-products\"\u003e\n\u003cstrong\u003eSe specialfremstillede nøgleringe og mere\u003c\/strong\u003e\n\u003cspan\u003e→\u003c\/span\u003e\n\u003c\/a\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c!-- FINAL CTA --\u003e\n\u003csection class=\"final\"\u003e\n\u003cdiv class=\"inner\"\u003e\n\u003cdiv class=\"cta\"\u003e\n\u003cdiv\u003e\n\u003cp class=\"eyebrow\"\u003eGode idéer gjort til virkelighed\u003c\/p\u003e\n\u003ch2\u003eSkab merchandise med større omtanke.\u003c\/h2\u003e\n\u003cp\u003e\n            Fra emaljenåle med logo til komplette sortimenter af\n            specialfremstillede merchandiseprodukter forener YSM etiske\n            produktionsprincipper, gennemtænkt\n            produktudvikling og lydhør service\n            for at føre ambitiøse idéer ud i livet.\n          \u003c\/p\u003e\n\u003c\/div\u003e\n\u003ca class=\"btn\" href=\"https:\/\/yourstuffmade.com\/collections\/custom-ethical-products\"\u003e\n          Start dit næste projekt →\n        \u003c\/a\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/article\u003e\n\u003cscript\u003e\n\/* YSM V9: føj de oprindelige Shopify-produktmedier til galleriet i dette projekt.\n   De indbyggede medier er visuelt skjult, men bruges som pålidelig billedkilde.\n   De udvalgte projektfotos, der allerede er i galleriet, forbliver først. *\/\n(function () {\n  'use strict';\n  var articleSelector = '.ysm-allbirds-v9';\n  function imageKey(url) {\n    if (!url) return '';\n    try {\n      var parsed = new URL(url, window.location.href);\n      var file = decodeURIComponent(parsed.pathname.split('\/').pop() || '');\n      return file.replace(\/_(?:pico|icon|thumb|small|compact|medium|large|grande|master|\\d+x\\d*|x\\d+)\\.(?=[^.]+$)\/i, '.').toLowerCase();\n    } catch (e) { return url.split('?')[0].toLowerCase(); }\n  }\n  function bestURL(img) {\n    if (!img) return '';\n    var url = img.getAttribute('data-zoom-src') || img.getAttribute('data-full-src') || '';\n    if (!url) {\n      var srcset = img.getAttribute('srcset') || img.getAttribute('data-srcset') || '';\n      var choices = srcset.split(',').map(function (s) {\n        var match = s.trim().match(\/^(\\S+)\\s+(\\d+)w$\/);\n        return match ? {url:match[1],width:Number(match[2])} : null;\n      }).filter(Boolean).sort(function(a,b){return b.width-a.width;});\n      if (choices.length) url = choices[0].url;\n    }\n    url = url || img.getAttribute('data-src') || img.getAttribute('src') || '';\n    if (url.indexOf('\/\/')===0) url=window.location.protocol+url;\n    return url;\n  }\n  function addProductMedia() {\n    var project = document.querySelector(articleSelector);\n    if (!project) return;\n    var gallery = project.querySelector('[data-ysm-expanded-gallery]');\n    if (!gallery) return;\n    var seen = new Set();\n    project.querySelectorAll('img').forEach(function(img){ seen.add(imageKey(img.getAttribute('src'))); });\n    gallery.querySelectorAll('a[href]').forEach(function(a){ seen.add(imageKey(a.getAttribute('href'))); });\n    \/\/ Udtræk kun medier fra det aktuelle produkt, ikke anbefalinger eller billeder fra navigationen.\n    var candidates = document.querySelectorAll(\n      '.product__media-wrapper .product__media-item img, ' +\n      '.product__media-wrapper .product__media img, ' +\n      '.product__media-wrapper media-gallery img, ' +\n      '.product__media-gallery .product__media img, ' +\n      '.product__media-gallery .product__media-item img'\n    );\n    var added = 0;\n    candidates.forEach(function(img){\n      var url=bestURL(img);\n      var key=imageKey(url);\n      if (!url || !key || seen.has(key)) return;\n      \/\/ Udelad gennemsigtige pladsholdere og ikke-baserede SVG-ikoner.\n      if (\/^data:|\\.svg(?:$|\\?)\/i.test(url)) return;\n      seen.add(key);\n      var alt=(img.getAttribute('alt') || '').trim();\n      var label=alt || 'Originalt projektfoto';\n      var a=document.createElement('a');\n      a.href=url;\n      a.target='_blank';\n      a.rel='noopener';\n      a.setAttribute('aria-label','Se originalt projektbillede: '+label);\n      var figure=document.createElement('figure');\n      figure.className='square photo';\n      var picture=document.createElement('img');\n      picture.src=url;\n      picture.alt=label;\n      picture.loading='lazy';\n      picture.width=600;\n      picture.height=600;\n      figure.appendChild(picture);\n      a.appendChild(figure);\n      gallery.appendChild(a);\n      added++;\n    });\n    if (added) gallery.setAttribute('data-extra-photos', String(\n      Number(gallery.getAttribute('data-extra-photos')||0)+added\n    ));\n  }\n  if (document.readyState==='loading') {\n    document.addEventListener('DOMContentLoaded',addProductMedia);\n  } else { addProductMedia(); }\n  window.addEventListener('load',addProductMedia,{once:true});\n  \/\/ Nogle Shopify-temaer indlæser produktmedier efter DOMContentLoaded.\n  setTimeout(addProductMedia,800);\n  setTimeout(addProductMedia,2200);\n})();\n\u003c\/script\u003e","brand":"Allbirds","offers":[{"title":"Default Title","offer_id":62956889047062,"sku":null,"price":1.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0068\/7554\/5622\/files\/photo_1-14a7979d-fd30-4e43-b447-5e70248367fc.jpg?v=1759975970","url":"https:\/\/yourstuffmade.com\/da\/products\/allbirds-x-yourstuffmade-specialtilpassede-emaljenale-og-nogleringe-til-en-baeredygtig-kampagne","provider":"Yourstuffmade.com","version":"1.0","type":"link"}